Sprout Social

FEBRUARY 25, 2021

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. — Adrian Molina (@theadrianmolina) January 22, 2014. Social media managers are often told, "work your magic!" " It's not magic.

Social Media Management 117

Social Media Management Marketing Collaboration Skills 117

Oktopost

SEPTEMBER 8, 2022

After sending his condolences to all former Vine and Google+ specialists, who became specialists in a trend, Matt then challenges marketers to focus more on becoming marketing generalists, and hone their skills of media literacy. He goes on to explain the 4 skill sets that every marketer should master: Media literacy. Writing well.

Engagement 131

Engagement Training Apple Conference 131

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

FEBRUARY 13, 2018

Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->.

Social Media 178

Social Media Marketing Hubspot Trends 178

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Internet Users: 350 million, +44% since July 2014. Social Media Users: 134 million, +26% in the past year.

Activities 100

Activities Social Media Film Mobile 100

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Have you seen any creative uses of brands leveraging selfies in social media creative? Editor’s Note: Jessica Gioglio is the social media manager for Dunkin’ Donuts.

Examples 162

Examples Social Media Content Film 162

agora pulse

OCTOBER 10, 2017

Here are a few reasons people unfollow others on Instagram: Overly promotional content strategy. Solution: Only use social media management software that abides by Instagram’s policies. Remember the great purge of 2014? If every post you publish looks like a desperate sales ad, you might lose followers.

Instagram 139

Instagram Policies Buy Software 139

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. Ultimately, these new newsfeed algorithms exist to generate more meaningful engagement, driving not just clicks, but conversations via comments, and shares.

Brands 100

Brands Feed Feedly Platform 100

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. The post Can I Use This Photo on Social Media? Understanding Image Copyright appeared first on Hootsuite Social Media Management.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Unmetric

JULY 17, 2016

Falling Facebook Reach numbers has been keeping social media managers up for years now. When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected.

Data 60

Data Facebook Metrics Social Media Management 60

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Make sure your sales team is aligned with your strategy and effectively following your leads through the funnel. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Webbiquity SMM

JANUARY 19, 2016

That may be because social media isn’t just about lead gen. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

JUNE 25, 2019

The best “follow to win” contests are supported by an amplification strategy. Expedia featured content on its account and published winners once a week, a strategy that encouraged people to follow to see if they’d won. — Expedia (@Expedia) July 24, 2014. — New England Patriots (@Patriots) November 13, 2014.

Examples 111

Examples Social Media Instagram Hashtag 111

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. This is the same strategy used by brands such as REI , Birchbox , and Fedex. OptOutside.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019. It can be daunting to create and set goals.

Social Media 108

Social Media How To Metrics ROI 108

ProBlogger

MARCH 20, 2016

5 Blogging Strategies I’m Betting on This Year. To help you keep up with things, take a look at these five blogging strategies that I’m betting in 2016. It worked in 2013, 2014, and 2015. The bottom line is that guest blogging is a tremendously effective strategy. Master the Art of Guest Posting.

Strategy 35

Strategy Cost Blogger Sites 35

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. If you didn’t already know, 32 million people attended at least one U.S.

Engagement 110

Engagement Brands Hashtag Eventful 110

Keyhole.co

OCTOBER 10, 2023

Ultimately, this knowledge will allow you to develop product and marketing strategies that drive engagement, increase conversions, and address customer pain points. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Travel Social Media Basics: Do Your Research. Social media isn’t a standalone tactic. Taking Off: Develop a Content Strategy.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 15, 2016

Before you get too discouraged and throw in the towel, take a look at six of the most common social media challenges and our tips on how to solve them. Developing a Social Media Strategy. Creating a social media strategy can be daunting. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

AUGUST 15, 2016

By the time you get comfortable, an update occurs and changes your social media marketing strategy. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. In the end, this will make it easier for social media managers to know which filters to use.

Features 40

Features Instagram Brands Notification 40

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Sprout Social

JULY 19, 2016

By staying abreast of what your competitors and industry peers are posting, you can use that information to inspire a new or strengthen your existing content strategy. While it’s intriguing, that data will do little to move your strategy forward. Facebook is one of the top destinations for social customer service.

Features 40

Features Facebook Marketing Notification 40

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Manage your social media marketing strategy for every important platform using Hootsuite.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Oktopost

APRIL 21, 2021

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost , the only social media management and employee advocacy platform designed for B2B companies.

B2B 150

B2B Startup Apple Journal 150

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. So every crisis is a social media crisis.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

AUGUST 16, 2023

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Sprout is a social team favorite for a reason.

Brands 67

Brands Social Media Management Authentication Software 67

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. His interest and talents in social emerged early. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies.

Travel 92

Travel B2B Automotive Campaign 92

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Create campaign hashtags and social media contests to encourage your audience to get in on the fun. The #IceBucketChallenge in 2014 was one of the most successful viral campaigns ever.

How To 141

How To UGC Authentication Campaign 141

Buffer Social

JULY 22, 2020

We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. We made big progress on this vision, becoming the first social media management solution to create a sharing button and completing integrations with countless news reading apps.

Products 93

Products Small Business Team Price 93

Hootsuite

FEBRUARY 24, 2021

Common social media questions. If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels.

Questions 141

Questions Social Media HootSuite Marketing 141

Buffer Social

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018.

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social. Twitter Analytics Guide. Updated in November 2020.

Analytics 105

Analytics Twitter HootSuite Metrics 105