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Waxing UnLyrical

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Monday Roundup: Campaigns

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Why: How are B2B brands achieving results with content marketing?

Campaign 194
Campaign SMS B2B Case Study 194
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Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

2,938 crore (~$473.8M) by the end of 2014. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 Ad spending on social media has shot up from Rs.94 94 crore (~ $15.1M) in FY 2012 to Rs.300

comScore 199
comScore Smart Phone SMS Advertising 199
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