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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Dana and her team use social to make these launches as successful as they can possibly be. When Sprouts is opening its first store in Atlanta, for example, how does Dana and her team get current customers in Arizona to share their positive experiences with prospective customers in Atlanta? via FIFA.com Nick loves this idea.

Retail 146
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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity’s video approval page, where marketers can see their influencer’s video and discuss with their team. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. For example, marketers and influencers can waste a great deal of time agreeing on pricing.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The new approach paid off, resulting in attention from customers, media, and retailers. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur. Pete and Rod have big plans for Fresh and Fluffy for 2014.

Startup 237
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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. In 2014, Tommy’s Superfoods was born. We made it a ‘movement’ that people could engage with and participate in,” said Amber.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. In the Brand Experience & Entertainment Marketing team we are 16 people – half of which are producers, the rest are videographers, editors and filmmakers,” Dustin Hinz explained in his video reply to me.

Video 153