Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Before the Patriots and Eagles square off, let’s take a look back at some great social media Super Bowl content from previous years. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. — Scott Gulbransen (@kcgully) February 19, 2014. Sometimes other KPI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. We answer all your image copyright questions and share the best resources below.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. Put the "social" back in social media.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Bill Hartzer

JANUARY 27, 2014

There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO , so make sure you don’t miss that one if you’re going to be attending the conference in Austin.

Microsoft 138

Microsoft Conference SEO WordPress 138

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 240

Social Media Privacy Training Policies 240

Justin Levy

APRIL 8, 2014

There are no required questions. I took some questions and re-purposed others from his and Mike Vardy’s annual surveys. The post Please Take My 2014 Reader Survey appeared first on Justin Levy. You’ll be helping me to help you better. I want to know how I can be most helpful in the time that you choose to spend with me.

Survey 100

Survey Questions Data Types 100

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 163

Social Media Skills UGC Sample 163

Oktopost

SEPTEMBER 22, 2022

With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Data 174

Data Engagement Hubspot B2B 174

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Open with a Question. Asking a rhetorical question is a good way to open when blogging and writing copy; it evokes curiosity and engages the reader. Encourage Social.

SEO 110

SEO Engineering Guidelines Industry 110

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Laurel Papworth

APRIL 10, 2018

My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions? Periodic ambient waveform analysis for enhanced social functions is a patent to listen to “ambient waveforms” e.g. stuff around you. In 2014 ambient patent (filed 2011). Facebook Eavesdropping Patent 2014 8706499.

Questions 74

Questions GPS Facebook Analysis 74

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. social media.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Likeable

FEBRUARY 9, 2021

In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. Originally shown in 2014, the commercial was quickly banned in the company’s home country. A big bet for the alternative milk company, but it sure got people talking on social media.

Social Media 63

Social Media Brands Reddit Compete 63

Laurel Papworth

NOVEMBER 25, 2014

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Social Media strategy template to use at work.

Social Media 107

Social Media Strategy Case Study How To 107

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

The Realtime Report

APRIL 17, 2014

New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691.

Airlines 178

Airlines Twitter Statistics Industry 178

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. While it’s certainly questionable just how efficient it would be to create content on a mobile device, you definitely need the WordPress App if you’re using this CMS and own an Apple device.

Tools 111

Tools Content Marketing WordPress 111

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. JFK asks the question, “why not?” social media. Where will social media reside? There is space for where you can create a social experience on a new TLD. The new TLDs.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Do they buy? Disproportionately so?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Ask questions about the data that focus on company objectives. Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Most of the time their tweets promote their employer, their industry, or social media in general. — Augie Ray (@augieray) January 8, 2014.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect.

Mobile 104

Mobile Analytics Conversation Engineering 104

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction.

Social Media 47

Social Media Engagement Newsletter Platform 47

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. Think of it this way.

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

Devumi

DECEMBER 3, 2014

Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! — Nidge (@nlinghm) July 13, 2014. Amazon goes full on creep-out with their social media fail.

Social Media 92

Social Media Hashtag YouTube Video 92

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Realtime Report

JULY 16, 2014

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. The real question is, are social network users looking for a new type of social networking site?

Social Networking 175

Social Networking Banking Study Notification 175

ProBlogger

JANUARY 1, 2014

Today we encourage you to take stock of your social media habits – are they working for you? Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

The Realtime Report

FEBRUARY 27, 2014

Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K. Pepsi Max (@PepsiMaxUK) February 25, 2014. The brand has an impressive social media following in the UK: Pepsi Max UK’s Facebook page has over 1.1

Campaign 164

Campaign Advertising Video Social Media 164

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111