Convince & Convert

SEPTEMBER 4, 2014

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' . »

Campaign 144

Campaign Video Case Study Study 144

Oktopost

MARCH 3, 2021

Marketers who use video grow revenue 49% faster than non-video users. It’s clear sellers need it, but what’s the real secret to using them to explode sales and drive marketing? Tyler Lessard joined Vidyard in 2014 and almost immediately dramatically changed how the business world uses video to explode sales.

Wikipedia 84

Wikipedia Video B2B Apple 84

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Apparel Hashtag 95

The Social Media Incubator

JANUARY 24, 2014

billion in 2014. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. Money spent on social ads is projected to reach $7.1 That’s billion with a ‘b.’ ’ It’s also projected to reach $11 billion by 2017. Should it be?

Advertising 114

Advertising Mobile ROI Project 114

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Key Takeaways. What is TikTok?

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials.

Hashtag 84

Hashtag YouTube Campaign Twitter 84

Jon Loomer

FEBRUARY 14, 2024

Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). Unethical marketers will always do unethical stuff for short-term gain. Years ago, marketers and advertisers were still trying to game the system.

Advertising 178

Advertising Metrics Cost Sentiment 178

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” The RSS feed is: [link].

Social Media 147

Social Media Collaboration Class Retail 147

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015.

YouTube 60

YouTube Brands Sports Video 60

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 21, 2014: Showing more from friends. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. Now you’re a social media marketer.

YouTube 87

YouTube Video Social Media Hashtag 87

Harp Interactive

MAY 23, 2014

Categories: Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Analytics 155

Analytics Review Social Media Video 155

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. How you can actually create these viral videos, and get them to spread rapidly, seems to be an all too mysterious endeavor. And their viral video marketing campaign should take off.

YouTube 90

YouTube Video Marketing How To 90

Kikolani

DECEMBER 30, 2013

We’re only five days away from one of my favorite online marketing events, NMX 2014. At some point during the conference, you’re going to want to snap a quick picture or video without whipping out your DSLR. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event!

Tips 165

Tips iPad Hotels Conference 165

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? I deleted and recreated it as an automated stream of videos I watch, comments I write, and stories I like. I’m opening the social networking gates in 2014.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Kikolani

MARCH 17, 2016

Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos. Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%.

Video 100

Video Content Marketing Applications 100

Harp Interactive

MARCH 21, 2014

Blog Social Media Marketing Twitter @-reply evernote hashtags social media Social Media Snapshot twitter videos' Below are highlights of changes on top social media platforms for the week ending [.] ( Read more. ).

Social Media 236

Social Media Tools Hashtag Video 236

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. But then again, it’s not just any video on any YouTube channel.

Video 155

Video Content YouTube Syndication 155

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts.

Video 60

Video Marketing Vimeo Conversation 60

Harp Interactive

MAY 2, 2014

Below are highlights of changes on top social media platforms for the week ending May 2, 2014: New on Google+ Is Google+ Really Walking Dead? Not So Fast. Perhaps the biggest social media news this [.] ( Read more. ).

Foursquare 253

Foursquare Google Social Media YouTube 253

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. 93% of video watchers in India are watching YouTube. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. Wolfe shows a video of John F. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Video clip from 1984.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. photo, video, or status update). Videos uploaded to Facebook that receive a large number of views or extended viewing duration. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos. Link posts.

List 190

List Facebook Feed Feedly 190

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter’s Vine introduces direct video messaging – Vine now allows users to message each other directly via video (TechCrunch).

News 176

News Types Nielsen Social Media 176

Convince & Convert

JUNE 5, 2014

The level of video quality found through smartphone cameras, plus specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike (Red Bull Stratos, anyone?). GoPro consistently does an incredible job with video content, as seen on the company’s YouTube page.

Video 152

Video Campaign Case Study YouTube 152

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Sherrilynne Starkie

OCTOBER 28, 2012

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Social Media Reviews: 10 percent to be paid for by companies in 2014. Photo credit: Wikipedia).

Review 368

Review Social Media Wikipedia MySpace 368

Twist Image

FEBRUARY 7, 2014

What is the point of a website in 2014? If advertising is a vertical function within the marketing department and the marketing department acts as its own vertical within the organization, we''re missing the bigger business opportunity and, with it, the biggest opportunity in developing a stronger brand. That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Video Completion Rates.

Authentication 60

Authentication Feed Feedly News 60

Writtent Blog

JANUARY 2, 2014

Today I’m thrilled to catch up with one of the most influential people in today’s marketing world, Mitch Joel. Mitch is the President of digital marketing agency Twist Image and author of the popular blog Six Pixels of Separation. You have to] think about it in the context of marketing. Reboot Your Life.

Trends 74

Trends iPhone YouTube Collaboration 74

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook video stats. Facebook video stats. Facebook usage stats.

CPC 111

CPC Facebook Marketing Advertising 111

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100

Proactive Report

DECEMBER 17, 2014

In the world of Digital Public Relations and Marketing we are apt to become cynical fast. Good news and cat videos can be your only intake if that’s your choice. Take a look at the Google year in search video for 2014. Watch the video and see for yourself. By Cokey Falkow. Why is it so powerful?

Google 49

Google News Eventful Video 49