Convince & Convert

JANUARY 17, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Please support them; we couldn’t do it without their help! Find us on iTunes: [link]. Tweetable Moments. Now it’s often the first.”

Questions 137

Questions Aggregator Banking Hosting 137

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. December 4, 2015: Facebook uses surveys to improve News Feed ranking. December 4, 2015: Surveys.

List 190

List Facebook Feed Feedly 190

Pam Hughes

NOVEMBER 3, 2021

According to the latest semi-annual survey of 10,000 U.S. These results are based on a survey of 10,000 teens in the United States with an average age of 15.8. via Marketing Charts. According to the survey, teens spend an average of 4.2 teens, Snapchat is still their favorite social media network.

Social Media 78

Social Media Survey Instagram Report 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

The Realtime Report

JUNE 6, 2014

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . The survey was conducted between January and April 2014.

Social Networking 181

Social Networking Tumblr Brands Content 181

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Twist Image

AUGUST 20, 2014

It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying.

Marketing 85

Marketing Survey Advertising Mobile 85

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? 5 things to do to be a content powerhouse in 2014. Guest post by Cokey Falkow. This is vital.

Content 92

Content Marketing Training Notification 92

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%.

Video 100

Video Content Marketing Applications 100

The Realtime Report

MARCH 25, 2014

Are you surprised that social media websites ranked so low among the industries surveyed? ACSI 2014 Website Satisfaction: Credit Unions 86. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Consumer Shipping 85. Health Insurance 73.

Sites 177

Sites Social Media Insurance Airlines 177

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Your analysis can reveal what your target customers value.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

JANUARY 25, 2018

Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more. Marketers are also planning to spend more on video advertising in 2018.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

JUNE 26, 2014

Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report. What does this mean?

Study 152

Study Social Media Research Survey 152

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Small Business Mavericks

AUGUST 7, 2014

Moz came out with the results of The New Link Building Survey 2014 , so of course it’s interesting because it’s the feedback from 315 people who are actively involved in link building as part of their job. Links are still an essential part of your internet marketing strategy, but those links have to be worth building.

Directory 87

Directory Survey Project SEO 87

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Socialmedia.biz

OCTOBER 7, 2016

Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Let’s review some of the reasons why your startup needs social media marketing to attract new clients or customers. According to a recent survey by J.D. Amazing, no?

Social Media 126

Social Media Startup Creative Commons Survey 126

Twist Image

JUNE 8, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." digital marketing. digital marketing agency. digital marketing blog.

Survey 40

Survey Policies Trends Research 40

Twist Image

JUNE 4, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." digital marketing. digital marketing agency. digital marketing blog.

Survey 40

Survey Policies Trends Research 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Convince & Convert

DECEMBER 13, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Storytelling in 2014 from Gary Vaynerchuk. Please support them; we couldn’t do it without their help! “All of them.

Social Media 150

Social Media Content Case Study Retail 150

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Regardless of your market, you can find ways to make social advertising work for you. By June of 2014, nearly 80 percent of U.S.

Advertising 112

Advertising Social Media List Statistics 112

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. Apps have taken over the internet in recent years.

Mobile 111

Mobile GPS Wireless Compete 111

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Convince & Convert

JANUARY 24, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Holy Social!

Brands 131

Brands Message Boards Training Exercises 131

Convince & Convert

JULY 24, 2015

More than half of executives (59 percent) surveyed by Wakefield Research said they do not fully understand the role and capabilities of PR. Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter.

Team 60

Team Press Release Journal Survey 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets?

Hotels 50

Hotels Library Survey Buy 50

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. Do you have to run real surveys?

Case Study 40

Case Study Study Curation Survey 40