Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

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Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

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Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Blogging goals for 2014.

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Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete and Rod have big plans for Fresh and Fluffy for 2014.

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Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. In this WUL post, Maura Lafferty examines PR lessons she learned from playing the oboe.

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Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

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Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. Since I’m flying back to the U.S. Pro or con?

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Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

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Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. One of the biggest selling points of digital/social marketing is that it can be measured. satisfaction (cont) #PRprochat. The key is measurement.

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Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI.

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Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

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Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 94 crore (~ $15.1M) in FY 2012 to Rs.300

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Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. ” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ). Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0. What if Our Magazines Showed Modern Slavery?

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Waxing UnLyrical

JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Why: After a holiday break, getting back to creating original content can easily strain your business resources. Your Career and You: “Attitude…People DO Notice, You Know?!?”.

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Waxing UnLyrical

NOVEMBER 4, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Twitter Facebook Google+ LinkedIn What’s On the New Multimedia Cart?

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Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). If you are ever in the market for a crisis communications training program, you should look him up. Some good tips here from CreditCards.com. Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself.

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. All of these women deserve to be celebrated!

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. All of these women deserve to be celebrated!

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Waxing UnLyrical

AUGUST 1, 2016

I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Introduce yourself – who are you and what do you do?

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Waxing UnLyrical

JUNE 1, 2016

2010 to 2014, depending on which site you read. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. ” Which year (of birth) counts as Generation Alpha? Yes, they are already doing research on Generation Alpha.

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Waxing UnLyrical

APRIL 30, 2013

She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion. Jenelle Conner works as a social media account manager for KimberMedia.

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Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Eric Wittlake (@wittlake) January 7, 2014. Do media impressions have a loftier purpose than advertising or marketing?

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Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ Does blogging still matter?

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Waxing UnLyrical

DECEMBER 13, 2013

The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb. Resources Shonali Burke 2014 PR conferences gifts for pr pros' You should get to know her.

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Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours.

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Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Content is the coin of our information economy. Most such organizations do not have the answer.

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Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. Guest Post by Mike Connell. Humor can hook us. Investment?

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Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. Most marketers I know (myself included) have no real experience with design. Cami Bird (@cjbird) September 9, 2014. What if design is not your discipline? It doesn’t have to.

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Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

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