Small Business Mavericks

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Were Your 2014 Predictions Right?

Small Business Mavericks

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. What made sense to do in the beginning of 2014 no longer worked by the end of the year. This idea is valuable for all of your internet marketing, not just social media. Uncategorized 2014 predictions 2015 strategies facebook rankings social metrics'

Metrics 107
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Video Marketing: Over- Or Under-Used?

Small Business Mavericks

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70
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Emails Still Work Great For Marketing

Small Business Mavericks

Search Engine Journal asked a question recently, “ Should I Collect Email Addresses on My Blog in 2014? ” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. Turns out, SEJ agreed with me.

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18 Things About Facebook Rankings To Remember

Small Business Mavericks

Facebook negates text updates from Pages as being different than text updates from friends — January 2014. Facebook says the best way to share is by using a link-share — January 2014. Facebook encourages Pages to tag Pages by saying it will give more exposure — February 2014. So, there it is.

Facebook 111
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How Did You Do In The Thanksgiving-to-Cyber Monday Rush?

Small Business Mavericks

We just got past one of the most intense weekends for marketers — the official start to the holiday shopping season. 2014′s Holiday Shopping Kickoff. This year, a nice overview of who won the marketing contests can be found over at Marketing Pilgrim. The fish are biting, it’s for sure.

Mobile 98
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Facebook Changes Again, And You Might Not Like It

Small Business Mavericks

But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. It won’t be put in place until November 5, 2014 so there is time to make adjustments.

Facebook 150
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10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. PPC for Small Business adwords adwords optimization online marketing strategy PPC' I think the most important tip to keep in mind is #10.

Adwords 121