Janet Fouts
AUGUST 18, 2014
When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. There are countless stories like this of real person to person engagements that happen every day. I become an evangelist without giving it a second thought.
Buffer Social
JULY 20, 2017
A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. For instance, they made €25 million from social media in 2014 (this number is likely to be higher today), and their social media efforts helped to increase their Net Promoter Score from 35 in 2015 to an all-time high of 43 in 2016.
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Webbiquity SMM
OCTOBER 16, 2012
83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network.
Convince & Convert
MAY 19, 2014
My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth.
Rebekah Radice
NOVEMBER 9, 2015
According to the Adobe 2014 Digital Marketing Optimization survey, more than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media. It promotes a feeling of calm, and can symbolize loyalty. Webinar/Presentation. Design an: Infographic.
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