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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. A flexible working structure.

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Why: How are B2B brands achieving results with content marketing?

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. Clickbait: Information overload! Maybe it’s time for an overhaul. Here & Now.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

2,938 crore (~$473.8M) by the end of 2014. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 Ad spending on social media has shot up from Rs.94 94 crore (~ $15.1M) in FY 2012 to Rs.300

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. These are just six of the things that you should be doing to make sure that your digital marketing strategy is up to date with 2014’s trends. Social media.

Marketing 151
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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. In one case, you’re making them work for the information they want; in the other, you’re engaging them and providing a simple, unobtrusive answer to their question—maybe before they even ask it.

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Yopmail Alternatives

SocialFish

Whether it’s robocalls from telemarketing companies, unwarranted SMS from service providers, or endless emails about drugs that purportedly work for every ailment under the sun, the same applies. Furthermore, you should avoid using disposable email addresses for overly sensitive information. Everyone hates spam.

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