Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Want to create a more inclusive marketing strategy? pulluporshutup.

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Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Keyhole.co

DECEMBER 22, 2020

Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. Fortunately, there are micro influencers on whom these brands can rely.

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Influencer Instagram Tips Hashtag 94

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Activating Influencers on TikTok.

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yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

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Social Media Small Business Compete Mobile 252

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

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Tools Content Marketing WordPress 111

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Related articles.

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Review Social Media Wikipedia MySpace 368

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

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Mobile Smart Phone Marketing Adwords 231

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

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Tips Marketing Press Release Influencer 119

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Budget Traveling and Hacks.

Travel 66

Travel Influencer Brands Airlines 66

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Social Media Marketing Survey Metrics 100

Convince & Convert

MAY 15, 2014

Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Private Communities for Awesome Content Creation Before you even think about the world seeing your marketing content, Google+ communities can make it super easy to create content that rocks.

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Communities Google Notification Project 166

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).

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Klout Social Media Statistics Tumblr 144

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Maximize User-Generated Content.

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Strategy UGC Hotels Marketing 59

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. To find influencers on Google+: CircleCount.

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Syndication Content Marketing Alltop 95

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Social Media 69

Social Media Press Release Class Course 69

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook negates text updates from Pages as being different than text updates from friends — January 2014. Facebook says the best way to share is by using a link-share — January 2014. Facebook encourages Pages to tag Pages by saying it will give more exposure — February 2014. So, there it is.

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Facebook Feed Feedly Organization 111

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Essence Souffrant, Digital Marketing Strategist. How do you provide value across content marketing channels when your target audience is… everyone? Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Influencer vetting could be more difficult. in 2019, Instagram creators and influencers said they’d been seeing dwindling engagement. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

Tips 60

Tips Marketing Press Release Influencer 60

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Authentication SMS Influencer Advertising 0

Ari Herzog

FEBRUARY 5, 2016

These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me.

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Meeting Influencer Twitter Tweetdeck 70

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

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Template Templates Social Media Strategy 111

Kikolani

MARCH 13, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers. Search Engine Marketing.

Products 60

Products Marketing Compete SEO 60

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

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Products How To Delicious Consultant 100

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Is that an indictment of the power and effectiveness of social as a marketing tactic overall? VPs of Marketing and CMOS are starting to ask “Wait.

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Social Media Skills UGC Sample 163

Convince & Convert

JUNE 26, 2014

Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Facebook is also the most-used paid platform for PR’s counterpart — marketing — as 90 percent of respondents said they use Facebook ads in Social Media Examiner’s 2014 Industry Report. What does this mean?

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Study Social Media Research Survey 150

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We use sophisticated algorithms to measure the specific level of influence people have among their friends.

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Sysomos Radian6 Data Analysis 134

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015.

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Platform Social Media Marketing YouTube 60