Pam Moore

MARCH 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Video Marketing Influencer 78

Twist Image

APRIL 4, 2014

From there, we build a framework for success (and, if you''re struggling to understand the difference between a framework and ROI, check out Avinash Kaushik ''s amazing article titled, See-Think-Do: A Content, Marketing, Measurement Business Framework ). Billion in 2014. billion in 2014. digital ad spend 2014. babycenter.

Advertising 92

Advertising Marketing Comparison Banking 92

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. However, the three social networks you should focus on depend on your niche or industry. billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. According to Adweek , the industry is set to reach $10 billion in worth by 2020. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The industry you’re in also matters. How to create a strategy.

Influencer 111

Influencer Marketing Survey Campaign 111

Pam Moore

JANUARY 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Brands Marketing Influencer 78

Writtent Blog

MARCH 7, 2014

Draw up a list of influencers and the top performers in your industry. It’s best to know the top performers in your industry. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. Full list: [link]. Social Media Today. Business 2 Community.

Syndication 95

Syndication Content Marketing Alltop 95

Unmetric

JULY 17, 2016

When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected. We’ve even learned to (almost) measure ROI. Falling Facebook Reach numbers has been keeping social media managers up for years now.

Data 60

Data Facebook Metrics Social Media Management 60

Writtent Blog

DECEMBER 20, 2013

The 5 most remarkable content marketing news stories this week are all about how you can stay ahead of the curve, track ROI, and utilize brand new platforms to their full advantage: Content Marketing Institute Releases 50 Content Marketing Predictions for 2014. Better brand-publisher content advertising partnerships.

News 58

News Content Marketing Metrics 58

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. This is so that you know that the strategy is easily repeatable and works for other industries as well. Now, let’s see if the pattern is consistent among other posts with statistics in the Marketing industry.

Case Study 40

Case Study Study Curation Survey 40

Devumi

OCTOBER 24, 2014

Your direct competition on Pinterest may not be the store across the street, but you will have some established industry experts already on Pinterest. — metmuseum (@metmuseum) October 24, 2014. Start looking at these measurable, and determine your ROI. How can you be better than your competitors on Pinterest.

Strategy 113

Strategy Wikimedia Marketing How To 113

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. and that''s not legal).

Data 101

Data Sentiment Marketing Advertising 101

Sprout Social

NOVEMBER 15, 2016

Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. The tricky thing about it is that social media ROI is different from traditional online marketing. Engaging in a Regulated Industry. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. In 2014, the organic reach on Facebook has fallen to six percent from 12 percent just the year before 23 Social@Ogilvy. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

ProBlogger

JANUARY 19, 2015

ROI is more than conversions. Due to this realisation, marketers are moving toward measuring ROI based off more factors than just the last click. ROI isn’t important in this arena. He has worked with clients from fields as diverse as the solar photovoltaics industry, environmental advocacy and the health and beauty industry.

Social Media 20

Social Media Tips ROI Meme 20

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. Why did you choose these industries? We did this because we knew the first niche very well and had sold to this industry before for other services.

SEO 79

SEO Company Hotels Marketing 79

Sprout Social

JULY 19, 2016

Pages to Watch can be used to track a number of performers in your industry including competitors, influencers, collaborators, partners and peers. By staying abreast of what your competitors and industry peers are posting, you can use that information to inspire a new or strengthen your existing content strategy. Response Assistant.

Features 40

Features Facebook Marketing Notification 40

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. It Depends On Proving Your ROI by Forbes. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog.

Content 193

Content Tips Marketing B2B 193

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. ” What to measure: ROI or KPIs? Randy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018.

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Game Changing Tactics & Prodigal ROI.” Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Many B2B brands are concerned about proving the ROI of social.

Travel 92

Travel B2B Automotive Campaign 92

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. This is up from 808 words in 2014. Create once, use many (= increased ROI). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Sprout Social

AUGUST 23, 2016

Do they Tweet links to industry news? In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Curate content from other sites in your industry, share images and other types of media. Not only can you generate leads through social media , but you can also get a nice ROI.

Social Media 40

Social Media Avatar Social Networking Compete 40

Waxing UnLyrical

AUGUST 12, 2015

So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. For example, 2015 is truly the year of “ROI.” Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media.

Mobile 100

Mobile Metrics ROI Press Release 100

Visually SM

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And yes, sometimes we use these networks to consume news related to the industries in which we work, but LinkedIn is the only major social platform we visit primarily for this purpose. And then there’s LinkedIn.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Rebekah Radice

APRIL 11, 2016

industry, niche, vertical). Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Strike industry jargon from your messaging and talk to your audience in a conversational way. Whether you want to make industry or vendor connections, LinkedIn is the place to be.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” How To Calculate Social Media ROI. Social Media ROI: 14 Formulas to Measure Social Media Benefits by Search Engine Watch. ** 5 STARS. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Keyhole.co

JULY 25, 2023

From the heartwarming Love Has No Labels video, which has reached 60M views and was shared by Michelle Obama, to the engaging, Girls Who Code digital experience, which encouraged girls to code a video game character in defiance of a lack of female representation across the industry.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Writtent Blog

JUNE 10, 2013

Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression. Takeaway: Email still has the highest ROI of any form of marketing.

Report 100

Report Social Media Marketing Survey 100

Webbiquity SMM

MAY 23, 2017

In fact, spending for online videos has gone up 114% since 2014. It isn’t surprising then that a whopping 96% of B2B organizations use videos in some form as part of their marketing campaigns; an impressive 73% of those marketers claim that videos have a positive impact on their ROI. Check out the video here.

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. The game is going to change in a big way very soon.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Socialmedia.biz

OCTOBER 29, 2016

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Visually SM

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And yes, sometimes we use these networks to consume news related to the industries in which we work, but LinkedIn is the only major social platform we visit primarily for this purpose. And then there’s LinkedIn.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

Tools 60

Tools Content Marketing ROI 60