Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

Metrics 223

Metrics ROI Consultant Eventful 223

Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Before we get to 2015, we still have to see 2014 out. Beth Kanter pointed me (and several others) to this many years ago, and it’s a super tool for planning your editorial calendar. It’s Lightbox Collaborative’s 2015 editorial calendar.

Consultant 174

Consultant Resources Template Templates 174

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

AUGUST 19, 2015

billion unique visitors read about the Redskins’ training camp in 2014. The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

MARCH 4, 2015

Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies. There’s a reason Mitch Joel is an anomaly in the advertising industry. Jeremy helps companies stand out, challenge the giants of their industry, and grow Sticky Brands. This is a huge opportunity, but it’s not easy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Consultant 100

Consultant Retail Influencer Conference 100

Waxing UnLyrical

FEBRUARY 9, 2015

The thing is, in his case I really mean it as a compliment, because there are not a lot of folk who can not just exist in an industry, but excel in it, for 25 years. He is ardently dedicated to the betterment of the industry, and is one of the nicest people I know. Kristie Aylett. Who could resist that?

Social Media 100

Social Media Consultant Flickr Communities 100