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Monday Roundup: Campaigns

Waxing UnLyrical

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. 12 B2B Content Marketing Examples and Case Studies for 2014.

Campaign 194
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Image: Amit Kumar via Flickr, CC 3.0. 2,938 crore (~$473.8M) by the end of 2014. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199