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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. The new approach paid off, resulting in attention from customers, media, and retailers. They have us out to events, feature us on their website, and always support us. He laughs now. “It

Startup 237
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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. music festival in 2014 (according to Nielson Music), and of that number, 14. Think: Travel + Transportation.

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

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ICYMI – Vine, M&S and World Cup

Danny WhatMough

UK retailer M&S announced disappointing quarterly results , blaming the companies new website. Neither can Twitter, it was the biggest ever tweeted sporting event with 35.6m This is probably the best round up of Cannes 2014 I’ve seen. Twitter adds support for mobile app installs. Still can’t believe it?

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR. Official Omaha Info (@VisitOmaha) January 12, 2014.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers.