Jon Loomer

JANUARY 21, 2018

I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam. May 27, 2014: More control over sharing from apps. 25, 2014: Stop with the click-bait. 14, 2014: Enough of the overly promotional stuff. Is engagement bait good?

Feed 166

Feed Feedly News Facebook 166

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Sprout Social

APRIL 7, 2021

However, these engagements paint an incomplete picture. Engagement is only a small fraction of the whole picture. How do you know what your silent fan base is into if they’re not engaging with your content? Look for keywords or themes your competitors use to engage their audience. Just consider the “90-9-1 Rule”.

Social Media 133

Social Media Content Lurker Metrics 133

The Realtime Report

NOVEMBER 13, 2020

Those new to this industry can try trading with a service such as Rakuten Securities Australia. We found that in 2014 it was still using the currencies of other countries. Our researchers found that most investors love to use this platform because they can log in securely using any type of device with just an internet connection.

Marketing 91

Marketing Banking Wikipedia Compete 91

Unmetric

AUGUST 2, 2019

So what are they offering to keep their audience engaged? A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. Nielsen in 2014 estimated that 80 percent of U.S. This trend has concerned some in the media and advertising industries over whether it hinders the effectiveness of the advertisements that run during specific television programs.

Study 79

Study Advertising Nielsen Retail 79

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. — Pirate's Booty (@piratesbooty) September 19, 2014. — Travelocity Gnome (@RoamingGnome) September 19, 2014. Capitol (@visitthecapitol) September 19, 2014. TalkLikeAPirateDay.

Brands 87

Brands Proposal Sports Authentication 87

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. And chances are, they’ll be more likely to engage with your message since the platform has less brand noise. What does this mean? Not sure where to begin?

Study 150

Study Social Media Research Survey 150

Keyhole.co

MARCH 26, 2024

million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. The brand has numerous tie-ups with brands from diverse industries and realms.

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

MAY 6, 2019

In 2018, the national turnover rate across all reported industries was 44.3%. This is a 5% increase since 2014. It would also help to make time for events and gatherings that promote coworkers socializing and engaging on personal levels. Home is Where the Office is: Creating a Work Environment Employees Will Love.

Construction 111

Construction Energy Collaboration Report 111

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. ” are shunned because they won’t impact engagement numbers.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Keyhole.co

NOVEMBER 17, 2023

Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. Adidas’s social media strategy of prompt and unified updates leads to audiences being engaged and deeply invested in Adidas’s online accounts. Let’s look at what those numbers mean in terms of actual engagement.

Sports 59

Sports Social Media Strategy Apparel 59

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Sprout Social

APRIL 21, 2020

Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics. In 2014 we launched #MyMadcap. In events like COVID-19, your audience will be an effective barometer that guides your new focus.

How To 123

How To Social Media Management Metrics Team 123

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Convince & Convert

OCTOBER 21, 2014

Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. Understanding the location, age, and interests of an audience type is critical to achieving true engagement.

YouTube 154

YouTube Tips Authentication Loyalty 154

Myrland Marketing

JUNE 11, 2014

. — Nancy Myrland (@NancyMyrland) June 5, 2014. This was a very interesting comment because it implied lawyers are coming in and winging it as far as having sufficient knowledge to talk to GC about their specific industry. Nancy Myrland (@NancyMyrland) June 5, 2014. Nancy Myrland (@NancyMyrland) June 5, 2014.

Conference 79

Conference Industry Resources Training 79

Jason Yormark

APRIL 20, 2016

Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. Windows, Xbox and Office, all backed with Cortana are delivering industry leading technology in voice powered search, and all the data that comes with that usage. From comScore’s “2015 U.S.

Syndication 100

Syndication Hotels Yahoo Journal 100

Talkwalker SM

FEBRUARY 23, 2016

Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception. Mistake n°2: Shy Away From Videos.

Social Media 60

Social Media Case Study Brands Fashion 60

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Pam Moore

MARCH 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Brands will continue to turn up the volume, engagement and results with influencer marketing. Brands get BRAVE with digital and social media .

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. According to Adweek , the industry is set to reach $10 billion in worth by 2020. And now that you know where we’re at in the industry, let’s examine how to create a strategy. The industry you’re in also matters. The video game industry dominates on Twitch.

Influencer 111

Influencer Marketing Survey Campaign 111

Jason Yormark

APRIL 20, 2016

Technology such as virtual reality is a good example of an emerging tech that is sure to become more of a driving force in consumer engagement. Windows, Xbox and Office, all backed with Cortana are delivering industry leading technology in voice powered search, and all the data that comes with that usage. From comScore’s “2015 U.S.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Twitter contests can: Engage your existing fans. This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it.

Twitter 92

Twitter How To Hashtag Types 92

Sprout Social

APRIL 19, 2019

You can find this engagement data through your Page Insights. In 2014, it was noted to be 7% while it was 14% in 2017. For marketers, this number is good to know because it gives you an error range for your account’s likes and engagement numbers. What days should you post for the most engagement? as your benchmark cost.

CPC 111

CPC Facebook Marketing Advertising 111

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. Customer engagement is critical and must be a key focus, but CMOs need to remember that the overarching purpose of driving this engagement is to drive business results. On one hand, you have a CMO looking to engage consumers. customer engagement.

Marketing 85

Marketing Survey Advertising Mobile 85

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media. Top Takeaways From NRF.

Consultant 100

Consultant Retail Influencer Conference 100

Jon Loomer

JANUARY 13, 2018

Passive scrolling and low-quality engagement are now bad. That post has received more reach, shares, engagement, and link clicks than any of my posts in recent memory. Still, kind of weird to get that type of engagement when it’s supposed to be disappearing, right? That’s easier said than done for some industries.

Feed 165

Feed Feedly News Facebook 165

SocMed Sean

AUGUST 27, 2015

A problem arises, however, wen you’re working in an industry that is highly competitive when it comes to the volume of profiles…especially when those individuals all know that their profile should be complete as possible. For example, in 2014 LinkedIn reported that SEO/SEM was one of the hottest skillsets that got people hired.

LinkedIn 100

LinkedIn Startup SEO Skills 100

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Later posts do not decline in engagement. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

APRIL 11, 2017

The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections. The answer is hashtags. Community Hashtags. Use a Third Party Tool.

Hashtag 111

Hashtag Instagram Journal How To 111

Waxing UnLyrical

APRIL 13, 2016

It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Directly and organically engage with your target audience. Gap’s Styld.by.

Influencer 100

Influencer Campaign Marketing Fashion 100

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. What is WhatsApp? It’s reliable.

Tools 140

Tools Tips How To HootSuite 140

Pixlee

SEPTEMBER 3, 2020

Using measurements from millions of real women instead of industry size templates, the brand created a line of bras with 78 different sizes including half cup sizes. The brand’s #AerieREAL campaign, which committed to stopping editing photos of its models, launched in 2014.

Brands 77

Brands Content Authentication Campaign 77

Diva Marketing Blog

JULY 17, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. We looked at how newspapers, as a brand, engages with their communities. We discoved - not so much.

Construction 97

Construction Small Business Exercises Communities 97

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. No matter what industry you’re in, video marketing doesn’t have to be conservative. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.

CPM 148

CPM CPA ROI Campaign 148

Pam Moore

JANUARY 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Brands will continue to turn up the volume, engagement and results with influencer marketing. Brands get BRAVE with digital and social media .

Trends 78

Trends Brands Marketing Influencer 78