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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Image Credit: Robert Rose. Michael Brenner ). eMarketer ).

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Social Media Metrics for Small Business

Proactive Report

2014 is almost upon us and many businesses are doing their planning for next year. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Plan for 2014 – set your goals and measure your progress. You have to respond.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

billion in 2014. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. But they make up 11% of the workforce in B2B services. ( The CMO Survey ). For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 MediaPost ). MediaPost ). MediaPost ).

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Eric Wittlake (@wittlake) January 7, 2014. Our understanding of PR metrics needs a paradigm shift, though. Should PR be tied to sales?

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Overcome Short Attention Spans with Micro-content

Visually SM

Download our white paper, Visuals That Stick, with actionable advice on impactful design from the Visually creative team. Complete your name and email to download White Paper. From Millward Brown AdReaction 2014. Visually (@Visually) April 14, 2014. Make it Stackable. Make the Connection.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). This is up from 808 words in 2014. How to get a grip on your content for 2017: Step 1: Download the 2017 calendar here-> Content Editorial Calendar. 8 Steps to Develop a Social Business Plan and Strategy (white paper).

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. At the beginning of 2014, Matt Cutts published on his blog that guest blogging is not working anymore. by Pam Moore. ** 5 STARS.

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