75% of Apps Are Used At Least Seven Times Per Month
The Realtime Report
JULY 29, 2014
The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? Swrve’s data was collected during May 2014 using “ over fifty applications, with tens of millions of users and billions of mobile events.”
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