Waxing UnLyrical

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Monday Roundup: Planning Mode

Waxing UnLyrical

Download and then edit/update it depending on your industry, needs, etc. Before we get to 2015, we still have to see 2014 out. Beth Kanter pointed me (and several others) to this many years ago, and it’s a super tool for planning your editorial calendar. It’s Lightbox Collaborative’s 2015 editorial calendar.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Eric Wittlake (@wittlake) January 7, 2014. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement. In a #measurepr chat last year, participants vetted some of the issues stemming from lack of role definition: A1. The result: PR is poorly integrated with the rest of marketing.

Metrics 100
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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb. If you download the mag you’ll get the official calendar too, and you know you want to see me as Ms.