Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100

Data Flickr Statistics Survey 100

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data.

Data 60

Data Social Media Sports How To 60

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. Meritus Media Inc., Meritus Media Inc., Meritus Media Inc.

Template 56

Template Templates Social Media Strategy 56

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. ContentForest’s Title Tool is an excellent sidekick for content calendar creation.

Tools 111

Tools Content Marketing WordPress 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Big Data is not a cure-all.

Social Media 160

Social Media Flipboard Storify Reddit 160

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. Think of it this way.

Social Media Management 116

Social Media Management Marketing Collaboration Skills 116

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 Spending without data to back you up will not work in the long term. Spending without data to back you up will not work in the long term.

Social Media 107

Social Media How To Metrics ROI 107

Unmetric

JULY 17, 2016

Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Impressions : This refers to the number of times a piece of social media content is viewed. Falling Facebook Reach numbers has been keeping social media managers up for years now.

Data 60

Data Facebook Metrics Social Media Management 60

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Ignite Social Media

OCTOBER 19, 2017

I did a highly unscientific search on Untappd (the social media channel for beer) for “yam OR pumpkin” and was served 15,760 beer results. Note: this data includes original content only, not comments or shares. 2014 was a massive year for pumpkin beer conversations in September and October. Is it waning in popularity?

Trends 94

Trends Data Conversation Analysis 94

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

ProBlogger

JANUARY 1, 2014

Today we encourage you to take stock of your social media habits – are they working for you? Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. What is WhatsApp?

Tools 140

Tools Tips How To HootSuite 140

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. We began researching similar ideas and learning about the types of content that would work best for achieving campaign goals,” Amber explained.

Hashtag 100

Hashtag Campaign Brands Retail 100

Convince & Convert

JUNE 25, 2013

While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?) Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Convince & Convert

OCTOBER 21, 2014

What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. Fortunately, brands have access to more data than ever when they engage in the digital space.

YouTube 154

YouTube Tips Authentication Loyalty 154

Laurel Papworth

APRIL 10, 2018

Maybe they need, I dunno, an intern to do a few minutes research eg. Periodic ambient waveform analysis for enhanced social functions is a patent to listen to “ambient waveforms” e.g. stuff around you. In 2014 ambient patent (filed 2011). Facebook Eavesdropping Patent 2014 8706499. Google jockeys.

Questions 74

Questions GPS Facebook Analysis 74

Webbiquity SMM

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Experts outline key content marketing trends for 2014 by The Guardian. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here’s what I learned from my look at the research. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Pam Moore

JANUARY 19, 2020

They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. media, blogs, podcasts, video and more via one simple domain and platform – pam.online.

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review last year (the tips are still good, which is why you’re getting the post!). What about you?

Marketing 100

Marketing Startup Consultant Flickr 100

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. However, data shows that usage popularity is plateauing. As of the end of 2018, it boasted over 2.32

CPC 111

CPC Facebook Marketing Advertising 111

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Convince & Convert

JULY 27, 2017

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. If you have data on which emojis consumers tend to use when talking about your brand, even better. Have fun with it.

Tips 119

Tips Marketing Press Release Influencer 119

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 60

Statistics Directory Research Study 60

Pam Moore

MARCH 19, 2020

They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. media, blogs, podcasts, video and more via one simple domain and platform – pam.online.

Trends 78

Trends Video Marketing Influencer 78

Twist Image

JANUARY 23, 2018

Zuckerberg himself cites research that has been done ( by Facebook and other sources ) about the impact of social media on the population, and the results are not great. In December, Facebook admitted in a post titled, Hard Questions: Is Spending Time on Social Media Bad for Us? media platform. social media.

Facebook 68

Facebook Advertising Feed Feedly 68

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). According to The Verge and data from Facebook itself, 30 percent of Facebook’s 1.32 They don’t go on Facebook to watch a long video.

Video 60

Video Tips Facebook YouTube 60

Proactive Report

JANUARY 14, 2013

Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. billion users worldwide by 2014.

Social Networking 67

Social Networking Software Issues Research 67

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40