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The Best Brands on Instagram 2014

Devumi

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

million Facebook: 2 million YouTube: 503K Twitter: 368.7K Gymshark’s marketing strategy started with roping in YouTube fitness stars Lex Griffin and Nikki Blackletter, who endorsed Gymshark products in their videos. This was in 2014, and it was just the start. Here is the wondrous follower count on Gymshark’s main accounts.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

million YouTube: 1.1 million Adidas Football on YouTube: 1.5 Curating online content for regional marketing Currently, the biggest sports associated with Adidas might be baseball, basketball, football, and Olympic sports. Adidas on YouTube Adidas’s social media strategy on YouTube is a revelation. million views.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

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What is a Photo Dump and Why Should Marketers Care?

Hootsuite

It’s a phenomenon that rejects perfection and takes the pressure off of posting (or at least, it’s supposed to—no one can tell how long you spent actually curating your photo dump). Is there a difference between Emma Chamberlain’s eye infection pics and your aunt posting every picture from her 2014 family vacation on Facebook?

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Experts outline key content marketing trends for 2014 by The Guardian. ” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency.

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