Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere.

Platform 177

Platform Video Instagram YouTube 177

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests.

Data 118

Data Engagement Hubspot B2B 118

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections. Why: Innovative content can provide your campaign with a competitive edge. PR Measurement Lessons from Election Day.

Consultant 170

Consultant Flickr Statistics Study 170

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? in July 2014: 61 comments. Image: Thinkstock.

Content 100

Content Metrics Lurker System 100

The Realtime Report

APRIL 11, 2014

Viewers clearly engage longer with video, and are quite receptive to clicking on related content. Both Google+ and LinkedIn drive the fewest social referrals out of the eight platforms studies, but the visitors they bring in are high quality. Google+ users spend more than 3 minutes on average examining content, visit 2.45

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

The Realtime Report

JUNE 16, 2014

LinkedIn: 300 million members. via LinkedIn. During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. via GlobalWebIndex.

Social Networking 175

Social Networking Tumblr Statistics Reddit 175

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. And really, with the gold Lee shared, this post could end right.

Campaign 194

Campaign SMS B2B Case Study 194

The Realtime Report

FEBRUARY 11, 2014

Users access the network by downloading Here on Biz iOS mobile app and registering a new account using their LinkedIn, Facebook or Twitter profile. ECA| G.Na (@PandaZMafia) February 11, 2014 . Jennifer D (@vastjewels) February 11, 2014. PlanePitch. — Million Twitter Sweepstakes. Million Twitter Sweepstakes.

Social Networking 189

Social Networking Airlines Twitter Travel 189

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Blogging goals for 2014.

Consultant 196

Consultant Flickr Resources LinkedIn 196

Writtent Blog

MARCH 7, 2014

You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? To find influencers on LinkedIn: Pulse.

Syndication 95

Syndication Content Marketing Alltop 95

The Realtime Report

JULY 22, 2014

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. However, both platforms generated an 8% increase in user satisfaction, reaching an ACSI score of 67 – LinkedIn’s highest score to date. Climbing 4.4% News and Opinion Websites.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Valeria Maltoni aka Conversation Agent explores options to syndicate content. When the Intermediary is not Adding Value.

Syndication 202

Syndication Price Consultant Flickr 202

Ari Herzog

DECEMBER 28, 2014

I started 2014 with a mission to use social networks without rules. On Facebook and LinkedIn, I wrote that I needed a pre-existing relationship to connect. I have 112 friends on the site and I’m content with that number. LinkedIn is very useful as my job search accelerates. Ditto me on their photos.

Social Networking 143

Social Networking Policies LinkedIn Sites 143

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Mobile users are primed to outpace desktop users by 2014. Content Must Be Quality & Personalized. Content Must Be Quality & Personalized.

Trends 277

Trends Smart Phone Marketing Mobile 277

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies.

B2B 154

B2B Research Twitter Marketing 154

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content. Does Blogging Still Matter in 2014? Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging.

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

Storify 216

Storify Press Release Case Study Hashtag 216

Ari Herzog

MAY 22, 2020

Maybe you use Facebook, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, Reddit, Quora, Pandora, Tumblr, Slack, or Plurk. If I followed you or visited your publicly-viewed content, would I see the same information everywhere? Or, do you share some content on some sites and other content on other sites? How’d I do?

Reddit 91

Reddit Tumblr Meme Skills 91

Waxing UnLyrical

FEBRUARY 5, 2014

Pete and Rod have big plans for Fresh and Fluffy for 2014. It’s going to be a fresh and a fluffy 2014! Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines.

Startup 237

Startup Class Eventful Retail 237

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. LinkedIn is another arena where MarketingProfs reaps the benefits of spending time and energy there. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. robzie_ Tweet This.

Social Media 149

Social Media Strategy Apple Analytics 149

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst.

SEO 60

SEO Findability Skills Paid Search 60

Waxing UnLyrical

FEBRUARY 7, 2014

AVES is quantitative based and does not measure the quality of content. Ale Iraheta (@airaheta2305) February 4, 2014. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! And when one said this: I have learned so much in a matter of minutes. PRwriting #measurepr. —

Metrics 223

Metrics ROI Consultant Eventful 223

Keyhole.co

MARCH 26, 2024

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. And where the good content is, there people flock to, in the millions, as proven by LEGO. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Instagram: 10.3 Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Ari Herzog

JANUARY 1, 2014

On the first day of 2014 I launched a series of social media channels under this name. Follow my brand on this LinkedIn group. Return on the first day of subsequent months and you are guaranteed to observe more people following and re-sharing my discoveries of new people and websites, videos, pictures, and other social content.

Brands 162

Brands News Meeting LinkedIn 162

Koka Sexton

OCTOBER 15, 2013

The LinkedIn social media teams are decending into Austin this week for the sold out Spredfast Summit. Here are the sessions Linkedin will be a part of. Top 5 Social Initiatives for Big Brands in 2014 ( Connie Chan Wang ). Blog Life at LinkedIn LinkedIn marketing Social Media Twitter'

LinkedIn 70

LinkedIn Meeting Influencer Industry 70

Webbiquity SMM

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Ignite Social Media

JULY 31, 2017

Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. During this time, LinkedIn was the first to go public and Facebook soon followed. In 2015/2016, organic reach was down to 2.6% of brand’s audience. The Current State of Social Media.

Social Media 84

Social Media Trends Community building Hosting 84

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history. What does this mean?

Study 150

Study Social Media Research Survey 150

Waxing UnLyrical

JANUARY 12, 2015

Falling Behind on Content? Catch Up With These Content Repurposing Tips. Why: After a holiday break, getting back to creating original content can easily strain your business resources. Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson.

Consultant 100

Consultant Flickr Communities Blogger 100

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. Video is still the most popular content type. User-generated content can help drive reach and engagement.

Social Media 111

Social Media Trends Report Survey 111

Bill Hartzer

JULY 11, 2014

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. Those of us who routinely had their photo show up in the search results benefited from increased clicks to our websites and the awesome content that we write.

Google 134

Google Adwords Paid Search Engineering 134

Keyhole.co

NOVEMBER 17, 2023

million LinkedIn: 3.46 They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. Curating online content for regional marketing Currently, the biggest sports associated with Adidas might be baseball, basketball, football, and Olympic sports. million Facebook: 40.95

Sports 59

Sports Social Media Strategy Apparel 59

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?” Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Since I’m flying back to the U.S.

Press Release 182

Press Release B2B Curation Consultant 182