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Leveraging Social Data for Better Engagement

Oktopost

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo.

Data 174
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. The most common content marketing tactic is social media, used by 87% of marketers. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. (Source: CMI ). Source: DemandMetric ).

Content 110
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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.

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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

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LinkedIn Profile Tips for Those Who Want to be Professionals

Devumi

There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. This is business social, not Facebook social. — Forbes (@Forbes) September 26, 2014. Whatever you do, don’t make it so someone has to work too hard to learn more about you, or your company.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.