Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Doug Conant.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Essence Souffrant, Digital Marketing Strategist. How do you provide value across content marketing channels when your target audience is… everyone? Who’s hungry?!

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros'

Retail 146

Retail Marketing Sports Team 146

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach.

Startup 237

Startup Class Retail Eventful 237

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Outreach to companies mentioned in the post.

Syndication 95

Syndication Content Marketing Alltop 95

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Is that an indictment of the power and effectiveness of social as a marketing tactic overall? VPs of Marketing and CMOS are starting to ask “Wait.

Social Media 163

Social Media Skills UGC Consultant 163

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Amino Apps – a network of niche communities.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Enjoy the game!

Social Media 106

Social Media Insurance Eventful Hashtag 106

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

Brands 77

Brands Content Authentication UGC 77

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. It also takes an alignment of company goals and vision. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Eat Your Own Dog Food.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I had been in sales my entire life and knew I could sell internet marketing to local business owners. I respectfully disagree.

SEO 79

SEO Company Hotels Marketing 79

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships. . #1:

Social Media 133

Social Media Marketing Study Eventful 133

Firebelly

OCTOBER 3, 2013

Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves.

Mobile 160

Mobile Statistics Apple iPhone 160

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Where are the real-time marketing opportunities? I’m a big believer in social media pros taking photography classes in 2014. Image from Bigstock.com.

Skills 166

Skills Social Media Patterns Class 166

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. The Best Marketing Is Personal.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Buffer Social

FEBRUARY 10, 2023

In just one day’s work, you can use a wide range of skills: emotional intelligence, predictive communication, technical knowledge, troubleshooting/diagnostics, and testing. I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. We’re far from being an isolated team!

Skills 68

Skills Team Review Hotels 68

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

How To 124

How To Social Media Management Metrics Team 124

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Marketing Travel Instagram 65

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. WHAT HAPPENED. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. In terms of entertainment, the online community is selective when it comes to international stars, only choosing to discuss certain celebrities they admire or feel strongly about – Kim Kardashian being one of them.

Activities 100

Activities Social Media Film Mobile 100

Buffer Social

MARCH 30, 2022

Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. For several hours, we discussed marketing strategy and my experience. since 2014.

Review 167

Review Domain Name Training Course 167

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there.

Campaign 60

Campaign Case Study Film Training 60

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Bill Hartzer

JANUARY 14, 2014

They are trying to give people from emerging markets to register a domain that meets their needs.luxury is a different business model. CEO of.Luxury: Companies and brands are going to have multiple domains. He is asking companies to translate the content but put it in Spanish on a.UNO domain name. Clubs may use.college.

Domain Name 66

Domain Name Meeting Sports Aggregator 66

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. This forms another source of revenue by inviting companies to make their own Geofilter for a fee. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly.

Authentication 0

Authentication SMS Influencer Advertising 0

Convince & Convert

OCTOBER 10, 2013

The 1888 Hotel offers up to 50 Instagram users with more than 10,000 followers a free one night stay until December 2014. While photos from the 1888 Hotel seem to be the only property shared recently on its parent company, @8Hotels ’, Instagram account, other hotels from the group can also be found on the account from earlier on.

Hotels 150

Hotels Review Instagram Travel 150

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. One of the biggest selling points of digital/social marketing is that it can be measured.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Airlines 101

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168