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The Value of Community Management and Customer Interception

Ignite Social Media

Depending on your business objectives, social media marketing can wear multiple hats. Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105
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2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. These individual(s) promote the domain industry as a natural accompaniment to their own businesses, and recognize that the expanding success of the domain industry benefits the entire community.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Why does social media marketing cost so much? How do I grow my follower count?

Questions 142
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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Not only is this discouraging for social marketers to hear, it can also reveal a marketing leader’s knowledge (or lack thereof) about social marketing.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. DC movies and LEGO?

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7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. 3) What should we do to build community on Instagram? Never forget the Instapurge of 2014 ! 7) How can we learn more about marketing on Instagram? I want to share quick answers to seven of the most common questions below.

Instagram 100