Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Amino Apps – a network of niche communities. Today, in 2018, that number is very likely to be smaller than six percent.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. Esurance Sweepstakes. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered.

Startup 237

Startup Eventful Class Retail 237

Sprout Social

FEBRUARY 25, 2021

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. — Adrian Molina (@theadrianmolina) January 22, 2014. When Social Media Coordinator/Manager/Specialist really means: Community Manager Copywriter Data Analyst Graphic Designer Researcher.

Social Media Management 116

Social Media Management Marketing Collaboration Skills 116

Firebelly

OCTOBER 3, 2013

Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves.

Mobile 160

Mobile Statistics Apple iPhone 160

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. WHAT HAPPENED. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. What do you get?

Social Media 163

Social Media Skills UGC Sample 163

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. . ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers.

Skills 166

Skills Social Media Patterns Class 166

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

Firebelly

APRIL 19, 2016

3) What should we do to build community on Instagram? Never forget the Instapurge of 2014 ! The post 7 Instagram Marketing Tips For Bars, Restaurants & Breweries appeared first on Firebelly | Social Media Marketing & Management Company. Search for those tagging your brand in their photos or updates. Happy gramming!

Instagram 100

Instagram Tips Marketing Hashtag 100

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. Track 1 #1989lyrics. Track 11 #1989lyrics.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Buffer Social

MARCH 30, 2022

Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. This forms another source of revenue by inviting companies to make their own Geofilter for a fee. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly.

Authentication 0

Authentication SMS Influencer Advertising 0

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” Most viral April Fools videos of 2014. What do you do to get your community buzzing? Winning the Marketing Battle Between Help and Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Buffer Social

FEBRUARY 10, 2023

I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. You might be starting to understand why Buffer is an exceptional company! Beyond these things, we're a values-led company, and despite being spread around the globe, there are key things we all have in common.

Skills 68

Skills Team Review Features 68

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

How To 123

How To Social Media Management Metrics Team 123

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. In terms of entertainment, the online community is selective when it comes to international stars, only choosing to discuss certain celebrities they admire or feel strongly about – Kim Kardashian being one of them.

Activities 100

Activities Social Media Film Mobile 100

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there.

Campaign 60

Campaign Case Study Film Training 60

Bill Hartzer

JANUARY 14, 2014

CEO of.Luxury: Companies and brands are going to have multiple domains. He is asking companies to translate the content but put it in Spanish on a.UNO domain name. They are trying to build a community with.xyz. They encourage the domain community to keep criticize the new gTLDs. The sunrise is beginning in a few weeks.

Domain Name 66

Domain Name Meeting Sports Aggregator 66

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. suite of tools, training and community so that I could review everything. since 2014.

Review 167

Review Domain Name Training Course 167

Convince & Convert

JANUARY 23, 2014

Like other social media trends gone mainstream, companies can also leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign.

Examples 162

Examples Social Media Content Film 162

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Adam Toporek explores why maintaining positive perception of your company is key to long-term success.

Consultant 100

Consultant Flickr Communities Blogger 100

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Hootsuite

JUNE 25, 2019

In less than 10 weeks, the company nearly doubled its following on Instagram. — Expedia (@Expedia) July 24, 2014. — New England Patriots (@Patriots) November 13, 2014. Posted by Dateline NBC on Monday, July 21, 2014. — Foot Locker (@footlocker) October 3, 2014. Our winners in action! link] [link].

Examples 111

Examples Social Media Instagram Hashtag 111

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. You may want to run a pilot with a few employees before implementing the program company wide.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

OCTOBER 10, 2013

The 1888 Hotel offers up to 50 Instagram users with more than 10,000 followers a free one night stay until December 2014. While photos from the 1888 Hotel seem to be the only property shared recently on its parent company, @8Hotels ’, Instagram account, other hotels from the group can also be found on the account from earlier on.

Hotels 150

Hotels Review Instagram Travel 150

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. This forms another source of revenue by inviting companies to make their own Geofilter for a fee. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly.

Authentication 100

Authentication SMS Influencer Advertising 100

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community. I could go on for hours on this.

SEO 79

SEO Company Hotels Marketing 79

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Josh S Peters

JANUARY 9, 2013

When it comes to search this means that you can use blogger outreach, community out reach, videos, and other social platforms that can be used to give your content a “social bump” to show higher in the SERPs (Search Engine Results Page). Build Community. Build Community. Leads and Sales.

Social Media 188

Social Media Reputation SEO Engineering 188

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Sierra Tishgart of Great Jones. Who’s hungry?!

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. million users it had in 2014. Let’s take it to twitter for a moment where a United States company successfully pulled off a social campaign in Nigeria.

Activities 0

Activities Social Media Hashtag Campaign 0

Diva Marketing Blog

JULY 17, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. As do radio and TV.

Construction 97

Construction Small Business Exercises Communities 97

Laurel Papworth

AUGUST 24, 2017

In the good news, it’s not because Facebook aren’t interested in groups anymore – with Group analytics/insights/measurements, Group Admin badges and connecting Group communities to Facebook Business Pages, Groups aren’t going anywhere. Anyway, hands up if you remember that groups used to have subforums?

Groups 53

Groups Groups Facebook Badge 53