Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m a firm believer that writers can never do too much research on the conversations that are currently shaping their industry. SocialMention. Plus, you can’t argue with the fact it’s free!

Tools 111

Tools Content Marketing WordPress 111

Convince & Convert

MAY 15, 2014

If you build up your community and support the other members (especially by having conversations with them), then when you drop in your own content you will often find they will engage with you too. This is an important feature – you are hosting the conversation and can decide if/when it is time to move on.

Communities 166

Communities Google Notification Project 166

Convince & Convert

FEBRUARY 4, 2014

We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. Here’s to a great 2014, filled with. » Content Marketing content creation content distribution content marketing conversion optimization curation digital marketing' You’re welcome!

Content 164

Content Curation Marketing Conversation 164

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Campaigns optimized for engagement may cost more to run.

Instagram 91

Instagram Metrics Influencer Campaign 91

Social Media Strategies Summit

OCTOBER 21, 2021

Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Mary Barra. Profiles: LinkedIn.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Janet Fouts

JULY 7, 2014

.” — Josh William Evans (@JoshEvans_) July 1, 2014. CLIT Fest Austin (@CLITFestAustin) February 26, 2014. Claire OT (@claireOT) July 3, 2014. SciFriLive — Science Friday (@scifri) July 4, 2014. audi #wantanR8 pic.twitter.com/qkUik9N3nS — Audi Tulsa (@AudiTulsa) April 24, 2014. BET (@BET) July 7, 2014.

Hashtag 156

Hashtag Proposal Open Source Twitter 156

The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. Data also shows that 91 percent of viewers and customers feel compelled to participate when campaigns happen in real time. Another element of the Decoded campaign was the use of social triggers. Social Triggers.

Influencer 168

Influencer Remix Marketing Meme 168

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

Mindjumpers

APRIL 25, 2014

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Where’s Social Media Going in 2014?

Engagement 203

Engagement Tumblr Activities Communities 203

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. — Adrian Molina (@theadrianmolina) January 22, 2014. Social media managers are often told, "work your magic!"

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Ever try to convey sarcasm in a text message? Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

The Realtime Report

JULY 15, 2014

According to Bob, the the Instagram account has helped give the governmental organization a bit more personality and credibility, telling Wired: “You change the conversation from people complaining about TSA to people saying, ‘Wow look what TSA found, I can’t believe someone would try to come through with this.’

Instagram 176

Instagram Transportation Feed Feedly 176

Keyhole.co

DECEMBER 22, 2020

This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. Have Specific Goals for Your Campaign.

Influencer 94

Influencer Instagram Tips Hashtag 94

Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

Buy 112

Buy CPM Facebook API 112

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. “O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. via FIFA.com Nick loves this idea.

Retail 146

Retail Marketing Sports Team 146

Jon Loomer

OCTOBER 13, 2015

The first thing you could do is create a Website Custom Audience of anyone who visited your website during two different years, like 2015 and 2014. It would look something like this… I used the “Custom Combination” option and included both “jonloomer.com/2015” and “jonloomer.com/2014.”

How To 120

How To Facebook URL Campaign 120

Waxing UnLyrical

AUGUST 1, 2016

I founded ep communications in 2014 after seven years of working for trade associations and think tanks. She’ll teach you practical and applicable tips while offering up random facts to help pepper your dinnertime conversation. What is one Social PR campaign you’re in love with?

Consultant 0

Consultant Banking Course Campaign 0

Mindjumpers

DECEMBER 4, 2015

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. International news and events from abroad impact social conversations within India to a great extent.

Activities 100

Activities Social Media Film Mobile 100

Sprout Social

APRIL 21, 2020

Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. With these insights, your brand can identify ways to contribute value to conversations. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content.

How To 124

How To Social Media Management Metrics Team 124

Convince & Convert

MAY 2, 2014

When people and businesses are having a conversation on Google+, that gives SEO juice to the post they’re talking about. If being a social pro is all about going where the conversations are , then it seems like Google+ is far from dead in the water. He also talks about the new Google+ integration with Google AdWords.

Google 145

Google Content Marketing Adwords 145

Diva Marketing Blog

NOVEMBER 6, 2014

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

Health Care 108

Health Care Case Study Study Campaign 108

Josh S Peters

JANUARY 9, 2013

Monitoring and responding to social conversations about the brand can not only help advert a crisis or dissuade a misconception, but these conversations can often come up in search results and have an impact on a potential customer. Build your campaigns with search and sharing in mind to get more out of your social media dollars.

Social Media 188

Social Media Reputation SEO Engineering 188

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

Data 60

Data Social Media Brands Forums 60

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Ever try to convey sarcasm in a text message? Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Proactive Report

MAY 14, 2014

It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with – than trying to grab ahold of folks’ attention via traditional ad or PR campaigns. 5 things to do to be a content powerhouse in 2014. Upgrade your online newsroom.

Content 92

Content Marketing Training Notification 92

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Think about that number again.

Report 100

Report Committee Comparison Journal 100

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. Conversions, Too. WCA: $17,240.65

CPA 113

CPA CPM Facebook Cost 113

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team! Find your audience.

Social Media 133

Social Media Marketing Study Activities 133

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Trends 78

Trends Video Marketing Influencer 78

Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. Pitch perfect. Make it work for you.

SMS 97

SMS Strategy Wireless Mobile 97