Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 163

Social Media Skills UGC Sample 163

Socialmedia.biz

OCTOBER 7, 2016

Social media is your best friend. Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media can do that! The competition goes social.

Social Media 126

Social Media Startup Creative Commons Survey 126

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Ignite Social Media

JULY 31, 2017

The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media. The Current State of Social Media. What’s Now. What’s Next?

Social Media 84

Social Media Trends Community building Hosting 84

The Realtime Report

DECEMBER 30, 2013

It’s been a bit quiet on the social media news front over the holidays, but here are a few updates worth checking out: Google+ and Facebook. Let us know if we missed any updates, and we look forward to bringing you more of latest social media news in 2014! Facebook Year in Review. Happy New Year!

News 150

News Review Google Social Media 150

Convince & Convert

SEPTEMBER 9, 2014

I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. » Social Media Research' But that journey made me wonder – How are others describing this process? What can we. Read the whole entry. »

Research 140

Research Buy Process Social Media 140

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect.

Mobile 104

Mobile Analytics Conversation Engineering 104

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

JUNE 13, 2014

“We can buy from anywhere, and prices are relatively the same,” he says. ” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life.

Social Media 140

Social Media Tumblr Loyalty Study 140

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Ignite Social Media

AUGUST 31, 2020

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. Facebook shut down Gifts in 2014.

Trends 180

Trends Facebook Instagram Privacy 180

The Social Media Incubator

DECEMBER 22, 2014

If you haven’t heard of the new social media site, there’s a good chance you will in 2015. The site offers a simple, easy, ad-free social network for its users to share information and status updates, and stresses that user information will not be shared with third party sites. Could Ello rise?

Marketing 182

Marketing B2B Engineering LinkedIn 182

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Do they buy?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Ignite Social Media

MARCH 6, 2017

That and more in this week’s Social You Should Know. The platform went public in 2014 and experienced very consistent growth. Facebook is also working to provide new options for buying video ads including the ability to only pay when a video has been watched to 100% completion. Sina Weibo Creeping Up on Twitter.

Data 108

Data Facebook Buy Trends 108

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Moreover, Facebook was the most popular social media app of millennials in U.S

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

OCTOBER 17, 2017

Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Devumi

MAY 15, 2015

Carefully weighing your options before you buy retweets is one consideration to put some thought into. Read on to have a fair look at both sides of your buying retweets options. This psychological concept applies directly to Twitter, and whether you should buy retweets, as well. It doesn’t have to be for anything complicated.

Buy 60

Buy Twitter Groups Groups 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Social Media Strategy'

Small Business 65

Small Business Metrics Social Media Hubspot 65

yMarketingMatters

JUNE 4, 2013

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media.

Trends 277

Trends Smart Phone Marketing Mobile 277

The Realtime Report

MARCH 11, 2014

MoMA is already successful in social media, with 1.6 Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram Social Media Loves Valentine’s Day: 2014 Campaigns How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

The Realtime Report

MARCH 12, 2014

Oreo Cookie (@Oreo) March 10, 2014. Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram KLM Lets You Book Flights Via Facebook and Twitter How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

Delicious 170

Delicious Trends Campaign System 170

Danny WhatMough

SEPTEMBER 19, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Twitter rolls out ‘buy now’ for tweets. Apple is looking to buy Path. Buy your friend a Bud on Facebook – nice new activation. Subscribe here. Image credit.

Apple 40

Apple Buy Twitter Facebook 40

Diva Marketing Blog

DECEMBER 22, 2013

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . Fast forward 66 years. That takes courage. .

Social Media 67

Social Media Airlines Film Foursquare 67

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.

Research 60

Research Hubspot Social Media Platform 60

The Realtime Report

JULY 15, 2014

Each week, the head and only member of the TSA’s social media team, Bob Burns – better known as Blogger Bob – reviews reports from over 450 airports across the country and posts the most compelling incidents. While we like utilizing social media, we’d rather not find these items” (Wired).

Instagram 176

Instagram Transportation Feed Feedly 176

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands.

Trends 100

Trends Case Study Communities Class 100

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” If you know you will experience a busy period in your business where social media might get less attention, plan ahead by scheduling posts (you can do this with Agorapulse!) Buying followers.

Instagram 139

Instagram Policies Buy Software 139

Ignite Social Media

OCTOBER 19, 2017

I did a highly unscientific search on Untappd (the social media channel for beer) for “yam OR pumpkin” and was served 15,760 beer results. 2014 was a massive year for pumpkin beer conversations in September and October. appeared first on Ignite Social Media - The original social media agency.

Trends 94

Trends Data Conversation Analysis 94

Oktopost

NOVEMBER 28, 2021

Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss.

Data 69

Data B2B Apple Hosting 69

Webbiquity SMM

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Strategy 226

Strategy Content Marketing BuzzStream 226

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product.

Data 60

Data Social Media Sports How To 60

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165