Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. According to Hubspot, consumers expect brands to be on almost 3.5

Research 60

Research Hubspot Social Media Platform 60

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. For one thing, it seems employees like it.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand? Who is your brand’s audience?

Trends 60

Trends Social Media Brands Hashtag 60

Webbiquity SMM

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc.

Social Media 178

Social Media Marketing Hubspot Trends 178

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. The brand is a beloved global phenomenon. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? How Twitter can help your online customer support and research goals. Kai Thrun (@KaiThrun) April 2, 2014.

Research 60

Research Twitter Small Business Sentiment 60

Twist Image

JULY 25, 2014

I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. I blame the brands.

Conversation 96

Conversation Brands Airlines Advertising 96

The Realtime Report

JULY 16, 2014

According to Arvind Dixit, CEO and co-founder of Bubblews: “Our research shows that American appetites for social media is still more than healthy: It’s also clear that the need for relevant content by online users is not yet truly being met in the social platforms available to them today.”.

Social Networking 175

Social Networking Banking Study Notification 175

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. When Pew Research looked at activity on popular channels (i.e., Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly We did some research and found that there are approximately 38M 16-24-year-old’s in the US, which means 76% of all 16-24 year old’s in the US can be found on the platform. Who is not currently on TikTok, however, are brands ! Brand Watch-Outs.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 152

Study Social Media Research Survey 152

Waxing UnLyrical

FEBRUARY 3, 2014

Shelly Kramer takes us through key findings from the Pew Research Center’s Internet & American Life Project (one of my go-to sources for all things social-related, btw). How Social Media Impacted the 2014 Indian Elections. What approach do you use to encourage others to socialize with you and your brand?

Consultant 183

Consultant Flickr Social Media Resources 183

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The researchers took into account online traffic and sales on retailers’ websites, primetime television advertising for the retailers, social media chatter mentioning the TV program or the advertisers, and both the advertising and program characteristics.

Study 79

Study Advertising Nielsen Retail 79

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Gartner Director of Research, Julie Hopkins. robzie_ Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Blogger Research: Is it a Job or a Lifestyle? Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask.

Consultant 191

Consultant SEO Flickr Blogger 191

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Experts outline key content marketing trends for 2014 by The Guardian. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.”

Strategy 226

Strategy Content Marketing BuzzStream 226

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And according to recent research, humans now have a smaller attention span than a goldfish! It seems like brands are already connecting the dots in terms of budget.

Real Estate 40

Real Estate Content Brands Survey 40

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Brand Failure. This is the text of the email Flipkart sent to potential customers: “Research shows that beautiful women are more successful in their lives. Brand Advice.

Activities 100

Activities Social Media Film Mobile 100

yMarketingMatters

JUNE 4, 2013

Consumers rely on social media to research and make buying decisions and for customer service issues. Mobile users are primed to outpace desktop users by 2014. Take your product and our brand out of the story. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Mobile Has Arrived.

Trends 277

Trends Smart Phone Marketing Mobile 277

Sprout Social

APRIL 7, 2021

Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. Let’s say your goal is to raise brand awareness. These keywords can also reveal why people follow you or mention your brand on certain platforms. Organized downloads. ??

Social Media 136

Social Media Content Lurker Metrics 136

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Standing out in 2014 on Instagram was easier than today. Much like any strategy, research is the first step.

Influencer 112

Influencer Marketing Survey Campaign 112

Adam Sherk

DECEMBER 17, 2013

The Most Popular and Active News Brands on Instagram. A Simple Workflow for Keyword Research for Content Planning. Hope you had a good year, and wishing you a happy 2014. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. Top Link Building Tactics for Publishers.

SEO 129

SEO Publishing Social Media Sports 129

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Writtent Blog

DECEMBER 21, 2014

2014 was another fast-paced year in the world of SEO. Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. It’s a matter of looking at your brand’s online presence as a whole when it comes to SEO copywriting. Absolutely.

SEO 111

SEO Yahoo Engineering Research 111

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

SocMed Sean

JUNE 23, 2017

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold. In some cases, the link equity of these pages can also work for you.

Organization 182

Organization Mobile Apple SEO 182

Twist Image

MAY 29, 2014

In my second business book, CTRL ALT Delete , one of the five movements that have changed business forever that most brands are doing nothing about,is something that I call, the one screen world. The data and insights in Meeker''s Internet Trends 2014 validates this reality. internet trends 2014. internet trends 2014.

Trends 105

Trends Mobile YouTube Advertising 105

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Branding Bricks ). In Europe, around 77 million people now block ads—a 35% increase from 2014. Image credit: MarketingProfs. MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. We researchers often only focus on what good can be accomplished with social media at our fingertips. Sharing crisis and social media research with the public.

Social Media 100

Social Media Class Conference Research 100

Webbiquity SMM

FEBRUARY 23, 2016

Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. Globally, 30% of people have liked a brand’s Facebook page. Pew Research ). Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away.

YouTube 156

YouTube Tips Authentication Loyalty 156

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Common contexts for fair use include criticism, news reporting, teaching, or research. Even though he used Degeneres’ phone, he took the photo.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Convince & Convert

JULY 27, 2017

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process. Click To Tweet. Getting More by Saying Less.

Tips 121

Tips Marketing Press Release Influencer 121