The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money).

Twitter 175

Twitter Brands Trends Campaign 175

The Realtime Report

JUNE 19, 2014

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. Canada men’s hockey semifinal in the 2014 Winter Olympics).

Social Media 173

Social Media SMS Facebook Statistics 173

The Realtime Report

JUNE 16, 2014

Facebook: 1.23 via Facebook. World Cup Day One Draws More Than 58 Million Facebook Users. During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. Social Media Statistics Facebook social networking statistics World Cup'

Social Networking 175

Social Networking Tumblr Statistics Reddit 175

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform. . Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

Social Media 177

Social Media Retail Fashion Sports 177

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. Brands have to cross platforms.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. What do you think – and can you see your brand using Bubblews? Bubblew’s study was conducted online in the United States using Harris Poll, from June 30-July 2, 2014 with 2,047 participants ages 18 and over.

Social Networking 175

Social Networking Banking Study Notification 175

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand.

Consultant 170

Consultant Flickr Statistics Study 170

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million Facebook: 40.95 Adidas Football on Facebook: 26.71

Sports 59

Sports Social Media Strategy Apparel 59

The Realtime Report

JUNE 23, 2014

consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. Realtime notifications are sent to users when a new app gains access to their personal data on Facebook, Twitter, Google, LinkedIn, and Dropbox. The amount of time the average U.S. Apps that use pictures and files.

Mobile 167

Mobile Notification Privacy LinkedIn 167

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Mindjumpers

DECEMBER 4, 2015

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. Falling Facebook Reach numbers has been keeping social media managers up for years now. We’ve even learned to (almost) measure ROI.

Data 60

Data Facebook Metrics Social Media Management 60

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. Facebook is the largest platform for the brand with a staggering 22 million fans!

Campaign 60

Campaign Hashtag Twitter Publishing 60

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. Brands move in on the Nigerian social media.

Activities 0

Activities Social Media Hashtag Campaign 0

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports. Fans: $2,058.50

CPA 113

CPA CPM Facebook Cost 113

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). The following are some tips on how to do it so that your campaigns are as effective as possible.

Video 60

Video Tips Facebook YouTube 60

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Mobile users are primed to outpace desktop users by 2014. Take your product and our brand out of the story. Mobile Has Arrived.

Trends 277

Trends Smart Phone Marketing Mobile 277

Convince & Convert

APRIL 11, 2014

He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. At first, Bob didn’t know much about social media. ” See you next week!

Automotive 141

Automotive Campaign Engagement Social Media 141

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. YouTube is red, Facebook is blue. Holly Curtis of Keds. How can we use social media for social good?

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

Examples 162

Examples Social Media Content Film 162

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. In the Brand Experience & Entertainment Marketing team we are 16 people – half of which are producers, the rest are videographers, editors and filmmakers,” Dustin Hinz explained in his video reply to me.

Video 153

Video Content YouTube Syndication 153

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . via FIFA.com Nick loves this idea. Sheryl Sandberg.

Retail 146

Retail Marketing Sports Team 146