Small Business Mavericks

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Facebook Changes Again, And You Might Not Like It

Small Business Mavericks

But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. It won’t be put in place until November 5, 2014 so there is time to make adjustments.

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Why You Should Conduct A Content Inventory

Small Business Mavericks

Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Is there an audience attracted to your blog looking for content that you haven’t started publishing yet? Your business is your content.

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Do YOU Want To Use Your Own Website?

Small Business Mavericks

It’s clear from research like the 2014 Local Search Ranking Factors that “ From year to year, the only thing you can count on in local search results is change.” ” (Moz blog). Search engine optimization is more than figuring out a magic formula to make an algorithm like you.

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Emails Still Work Great For Marketing

Small Business Mavericks

Search Engine Journal asked a question recently, “ Should I Collect Email Addresses on My Blog in 2014? ” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. Turns out, SEJ agreed with me.

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What Are You Optimizing? Keywords vs Topics

Small Business Mavericks

” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords. There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers.

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Mobile Devices Are Changing The Way We Do Search

Small Business Mavericks

There’s a fascinating look at eye-tracking research on the Moz Blog. Rebecca Maynes of Mediative lets us see the results of their 2014 study on how users view and interact with today’s Google SERPs. ” – Rebecca Maynes.

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