The Truth In Digital Advertising
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APRIL 24, 2016
As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. Non-mobile digital video advertising reached $4 billion last year, up 30% over 2014. The retail advertisers spend the most, and they are responsible for 22% of dollars spent. automotive. retail advertising. automotive.
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