Convince & Convert

OCTOBER 21, 2014

In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. Kmart fully funded the series and outfitted the cast with clothing from Kmart as part of a natively integrated campaign. Focus on authenticity and real engagement. Speak to your demographic.

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Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

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Keyhole.co

DECEMBER 22, 2020

This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. Have Specific Goals for Your Campaign.

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Influencer Instagram Tips Hashtag 94

Keyhole.co

MARCH 26, 2024

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences.

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Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. Send a clear message.

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Tips Marketing Press Release Influencer 119

Unmetric

SEPTEMBER 19, 2018

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.

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Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. million followers with some classic campaigns.

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Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

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Brands Facebook Campaign Sports 96

Socialmedia.biz

FEBRUARY 25, 2019

Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. While some of these mistakes can be attributed to human error and could have been easily avoided, a lot of times your thoroughly planned and extremely well-executed campaigns will end up missing the point.

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Social Media Brands Template Templates 103

Buffer Social

JUNE 6, 2018

— Sainsbury's (@sainsburys) January 10, 2014. — Sainsbury's (@sainsburys) January 10, 2014. — Marty Lawrence (@TeaAndCopy) January 10, 2014. — Marty Lawrence (@TeaAndCopy) January 10, 2014. Quality control: maintaining a consistent, authentic voice and tone. Personal signatures.

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Sprout Social

APRIL 21, 2020

Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. In 2014 we launched #MyMadcap. Work smarter, not harder.

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Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Customers increasingly crave authenticity and appreciate the advice of the influencers they follow, who achieve their status by being trustworthy. This doesn’t mean randomly selecting followers.

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Social Media UGC Social Media Management Authentication 74

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media.

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Strategy UGC Hotels Marketing 59

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. So let’s look at some of their other numbers instead (as of November 2014): 100M+ viewers through TV (DirecTV in the U.S. But then again, it’s not just any video on any YouTube channel. 2M+ fans on Facebook.

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Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. But, when one of America’s favorite couples can be part of a campaign promoting roses, that’s a pretty good use of working with a celebrity, don’t you think? Perhaps they’re a better fit for a future campaign?

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Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. How to track your campaign. Find your influencers and contact them.

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Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

Brands 72

Brands Facebook Campaign Sports 72

Diva Marketing Blog

NOVEMBER 6, 2014

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

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Health Care Case Study Study Campaign 108

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. You must be engaging, authentic and trustworthy; answer questions without the sales pitch. So as you create your marketing campaigns, remember to have a clear and concise theme that ties all of your channels together, from social media to your website to direct mail.

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Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. Creating a unique branded hashtag will maximize brand exposure and garner momentum for a company and/or social media campaign. If you didn’t already know, 32 million people attended at least one U.S. Via Hypebot). Don’t let your brand get lost.

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Engagement Brands Hashtag Eventful 110

Later

SEPTEMBER 15, 2020

How can you plan a campaign of this size without a budget? If I see an influencer campaign in 2020 that has 11 beautiful white, blonde women, I immediately think — their HQ must be majority white. You might think it’s from influencer campaigns, but it’s not. Also, the type of campaigns has shifted. I drive sales.

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Influencer Travel Marketing Instagram 65

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

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Small Business Influencer Template Templates 56

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. That means you can reach out to an audience who already have an interest in what you’re offering and authentically connect with them, offering useful information when the time is right. Authenticity builds trust — and that, in turn, can become customer loyalty.

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HootSuite How To B2B LinkedIn 145

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.

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Travel Influencer Brands Airlines 66

Hootsuite

AUGUST 26, 2019

Or maybe you’ve teamed up for a product launch and want to promote a hashtag campaign. If you’re running a Twitter hashtag campaign (or a cross-platform one), what better way to encourage followers to use it than with a Twitter contest? — Expedia (@Expedia) July 24, 2014. Regardless, be sure not to overcomplicate things.

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Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. There’s value in being the ‘little guy’, but how do you go about leveraging authenticity for your brand in a way that resonates with people on a long term level?

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Brands Authentication Fashion Curation 41

Diva Marketing Blog

NOVEMBER 6, 2014

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

Health Care 40

Health Care Case Study Study Campaign 40

Pam Moore

JANUARY 19, 2020

Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Marketers can get really creative with campaigns that have an interactive focus from day one.

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Trends Brands Marketing Influencer 78

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. People connect with companies that show they aren’t afraid to be authentic. Create a Facebook campaign with: A simple question. And a plethora of tools that let you take a deep dive into your results. An offer or benefit.

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Facebook Marketing Atlassian Analytics 116

Sprout Social

APRIL 11, 2017

They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. Branded hashtags are specific to your company.

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Sprout Social

OCTOBER 13, 2022

That doesn’t mean you can’t learn something from viral posts and campaigns. million views on Twitter alone and kickstarted a viral “Penguin Tour” campaign. The genius of this campaign boiled down to sharing joy and adorable penguins. The campaign reinforces that everyone is welcome at Starbucks. social media managers.

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How To UGC Authentication Campaign 141

Convince & Convert

DECEMBER 28, 2015

We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. We also have an ongoing retargeting campaign using Google display ads. For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit.

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Convince & Convert

FEBRUARY 3, 2015

Edit the Show We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. We also have an ongoing retargeting campaign using Google display ads. We use Levelator to make sure the hosts and guests are at the same audio level, and we cut out obvious flubs and delays.

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How To Badge Hosting Sysomos 60

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. People connect with companies that show they aren’t afraid to be authentic. Create a Facebook campaign with: A simple question. And a plethora of tools that let you take a deep dive into your results. An offer or benefit.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Buffer Social

JUNE 22, 2016

Think her campaign was effective? She tossed off the catchphrase in a June 2014 Vine video that now has more than 40 million loops (views, for non-Viners). “I Her Woodbury soap “Skin You Love to Touch” campaign focused not on the product but its effects—“the attention of dashing young gentlemen.” Get people talking.

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Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search.

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