Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity.

CPC 111

CPC Facebook Marketing Advertising 111

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Twist Image

NOVEMBER 3, 2017

AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford - YouTube. The Web Began Dying In 2014, Here's How - Andre Staltz. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog. digital marketing. digital marketing agency.

YouTube 45

YouTube Analytics Google Brands 45

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Proactive Report

NOVEMBER 27, 2013

The video, which was uploaded to YouTube, also had 69 views. SEO-PR used the Google Analytics URL Builder to tag the links in the three releases. Google Analytics is free. Make it a priority for 2014. Learn to add tracking parameters with Google Analytics. So, the release with a video had 55.4% Connect with me.

Press Release 73

Press Release Engagement Analytics SEO 73

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

OCTOBER 5, 2016

The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. Look into your web analytics.

How To 55

How To Health Care Microsoft Blogger 55

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. — Marriott Hotels (@Marriott) December 19, 2014. Find Your Inspiration.

Travel 40

Travel Class Social Media Hotels 40

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7

Strategy 52

Strategy Influencer Social Media Meme 52

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

The Realtime Report

AUGUST 22, 2014

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? Arby’s (@Arbys) June 18, 2014.

Marketing 187

Marketing Sports How To Vimeo 187

Keyhole.co

JULY 25, 2023

To achieve this, the first step is to conduct comprehensive market research. Start by identifying the specific roles and responsibilities needed, such as content creation, community management, analytics, and strategy. You can also use Keyhole’s social media analytics feature and gauge which platform works best for you.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. YouTube Is Social.

Report 100

Report Social Media Marketing Survey 100

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. YouTube holds a unique position on this list as the place for long-form videos. The Make-A-Wish team is masterful at telling stories on YouTube.

Social Media 97

Social Media Tips HootSuite How To 97

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? LinkedIn first introduced the concept of the SSI back in 2014. 70% of YouTube users have bought a brand’s product after seeing it on YouTube. 96% of B2B content marketers use LinkedIn for organic marketing. Spoiler: It’s not.). Second spoiler: Also no.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

Social Media 117

Social Media How To Press Release Sentiment 117

Sprout Social

AUGUST 16, 2023

Users can schedule and track posts across various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014.

Brands 68

Brands Social Media Management Authentication Software 68

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. When they launched, they had a YouTube commercial that did very, very well.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. And indeed, content is king.

Mobile 111

Mobile Reputation Social Graph Skills 111

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. What is Next for SEO in 2014?

SEO 100

SEO Adwords Small Business Google 100

Convince & Convert

DECEMBER 30, 2014

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. 6 Content Marketing Takeaways from 30 Day of LinkedIn Publishing.

Marketing 145

Marketing Analysis SEO Case Study 145

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. Good morning.

Social Media 141

Social Media Hashtag Instagram Meme 141

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Viper Chill

FEBRUARY 16, 2016

Because he acted like he had some huge team, he also acted like he could solve all kinds of marketing problems. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. Dave was quite simply, a liar. You can generally make more money, too.

SEO 40

SEO Industry Sites Case Study 40