The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Danny WhatMough

AUGUST 22, 2014

Twitter rolled out what seems to be a limited test including users’ favourites in the newsfeed. Twitter is hoping to encourage celebrities to chatting by flagging when verified accounts start following each other. Instagram announces new analytics features for advertisers. — Monster (@Monster) August 12, 2014.

Analytics 49

Analytics Instagram Meme Twitter 49

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. Happy Monday!

Storify 216

Storify Press Release Case Study Hashtag 216

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). billion by the end of 2014. NOTE: 70% of companies that have social analytics are still not using it! We discussed what each person is predicting for 2015.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

ProBlogger

DECEMBER 23, 2013

I’ve had a few ProBlogger readers asking me on Twitter if there will be a similar sale on ProBlogger eBooks so decided to put them on sale for a few days too. One step at a time, it will transform your blog into the page view powerhouse you’ve always dreamed of — because we all love seven digit numbers on google analytics!

eBook 47

eBook Library Blogger Engineering 47

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Social media is often seen as a solution to every marketing problem.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Do your visitors from Pinterest engage in desirable, profitable behaviors at a ratio equal to or better than Twitter or Facebook?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

Influencer 94

Influencer Instagram Tips Hashtag 94

ProBlogger

JANUARY 1, 2014

Today I wanted to give you a quick way to get a better handle on your social media activities, in about five minutes, using nothing more than your site stats (I’m using Google Analytics). Here are the most popular URLs on ProBlogger for the last month, for Twitter: 40 Cool Things to Do with Your Posts After You Hit Publish.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. Vivo used Facebook and Twitter as the major platforms for running their IPL campaigns. But, unlike on Facebook and Twitter, Vivo did not use overt IPL branding on Instagram.

Campaign 60

Campaign Hashtag Twitter Publishing 60

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Net-Savvy Executive

JUNE 27, 2017

I've just updated it for the first time since 2014. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). Update the labels and explore the details, and you have a current view of the market.

Privacy 40

Privacy Open Source Exercises Skills 40

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. billion industry. Paid sponsorships.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

NOVEMBER 3, 2017

The Web Began Dying In 2014, Here's How - Andre Staltz. Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog.

YouTube 45

YouTube Analytics Google Brands 45

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. Twitter Analytics are the perfect example. If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you. Twitter Analytics Explained.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Twist Image

MAY 5, 2017

By 2014, China's economy was already the largest in the world. Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog.

Conference 45

Conference Film Training Statistics 45

Danny WhatMough

MAY 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. Of the 32 markets assessed, there are only three where Facebook doesn’t come out on top – China, Russia and Japan….

Social Media 58

Social Media Statistics Social Networking Report 58

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60