Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. billion in 2019. Post Reach.

Social Media 108

Social Media How To Metrics ROI 108

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Danny WhatMough

MAY 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies.

Social Media 58

Social Media Statistics Social Networking Report 58

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

MAY 5, 2017

Here is a jaw-dropping set of statistics: In the year 2000, China's economy was about 12% the size of the US economy (measured by purchasing power parity). By 2014, China's economy was already the largest in the world. digital marketing. digital marketing agency. digital marketing blog. lean analytics.

Conference 45

Conference Film Training Statistics 45

Twist Image

MAY 5, 2017

Here is a jaw-dropping set of statistics: In the year 2000, China's economy was about 12% the size of the US economy (measured by purchasing power parity). By 2014, China's economy was already the largest in the world. digital marketing. digital marketing agency. digital marketing blog. lean analytics.

Conference 40

Conference Film Training Statistics 40

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Metrics 60

Metrics Brands Facebook Sample 60

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. Despite investments in CRM, this statistic has been alive and well for many years. billion, more than double that of 2014.[ii]. trillion gigabytes to 44 trillion.[i].

Startup 20

Startup Data Software Analytics 20

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter.

Software 20

Software Patterns Applications B2B 20

SalesChoice

JUNE 6, 2017

According to Accenture and CSO Insights (2014), Chief Revenue Officers and sales leaders of the Fortune 500 have low confidence levels (less than 15%) in achieving their sales plans. intensifying competitive market dynamics (i.e.: intensifying competitive market dynamics (i.e.:

Patterns 20

Patterns Analytics GPS eBook 20

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. Marketers in the U.S. You’ll find more insights in these 14 dazzling digital marketing facts and statistics.

Marketing 100

Marketing Statistics Skills Compete 100

Pixlee

JANUARY 12, 2021

AI’s advanced analytics abilities can help you analyze customer intent to create effective ecommerce content that will consistently rank highly. Just look at the statistics. That figure increased from 26% in 2014, which means, if the trend continues, you should expect another increase in 2021. . Wrapping Up.

SEO 67

SEO Trends Marketing Mobile 67

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

NOVEMBER 1, 2017

In this post, you’ll learn the basics of using Instagram, from how to set up your profile and how to post a photo or story to Instagram , to some more advanced stuff like Instagram analytics and using some neat tools to help you grow your following. Share an interesting statistics. Use the free analytics. Share a list.

Instagram 111

Instagram Hashtag Notification Analytics 111

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. Spoiler: It’s not.). Second spoiler: Also no.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

Tips 100

Tips Statistics Hubspot Resources 100

Unmetric

SEPTEMBER 27, 2019

Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4%

Brands 96

Brands Facebook Campaign Sports 96

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Unmetric

SEPTEMBER 27, 2019

Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4%

Brands 72

Brands Facebook Campaign Sports 72

Social Selling Masters

JULY 11, 2016

Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. SEO Powersuite. .

Tools 40

Tools Content Marketing Price 40

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Convince & Convert

DECEMBER 30, 2014

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. 6 Content Marketing Takeaways from 30 Day of LinkedIn Publishing.

Marketing 145

Marketing Analysis SEO Case Study 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

MARCH 6, 2017

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy. Facebook Demographics. With an average of 1.15

Social Media 112

Social Media Strategy LinkedIn Education 112