Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Improve ROI. Post Reach.

Social Media 108

Social Media How To Metrics ROI 108

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Those are data points that are easily determined with web analytics and goal funnels, but are different for every company.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. The result: PR is poorly integrated with the rest of marketing.

Metrics 100

Metrics How To Discount Analytics 100

ProBlogger

JANUARY 1, 2014

Today I wanted to give you a quick way to get a better handle on your social media activities, in about five minutes, using nothing more than your site stats (I’m using Google Analytics). This can help me to build broad rapport but also to do market research, make valuable relationships, and more. Let us know in the comments.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Keyhole.co

OCTOBER 10, 2023

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Talkwalker SM

FEBRUARY 11, 2016

According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. Among top luxury brands, Michael Kors, Coach and Chanel drove the discussion around Valentine’s Day. For luxury brands like Michael Kors, Valentine’s Day is a great opportunity to engage with their audience.

Campaign 64

Campaign Influencer Social Media Study 64

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

JANUARY 19, 2015

Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. ROI is more than conversions. Now in your web analytics, the conversion is falsely attributed to Google organic search, even though Facebook was the first point of contact and crucial to the sales cycle.

Social Media 20

Social Media Tips ROI Meme 20

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

SalesChoice

JUNE 6, 2017

According to Accenture and CSO Insights (2014), Chief Revenue Officers and sales leaders of the Fortune 500 have low confidence levels (less than 15%) in achieving their sales plans. intensifying competitive market dynamics (i.e.: intensifying competitive market dynamics (i.e.:

Patterns 20

Patterns Analytics GPS eBook 20

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

Keyhole.co

JULY 25, 2023

To achieve this, the first step is to conduct comprehensive market research. Start by identifying the specific roles and responsibilities needed, such as content creation, community management, analytics, and strategy. You can also use Keyhole’s social media analytics feature and gauge which platform works best for you.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn. Follow him on Twitter @matt_cooper.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Keyhole.co

DECEMBER 7, 2020

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. Unlike social media marketing, you’re not redirecting people to your website or product pages. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Improve social ROI.

Social Media 80

Social Media UGC Hashtag Instagram 80

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. At the close of 2014, this figure was only one billion per day. Inexperienced marketers may make the mistake of only running a small handful of ads to the same target market. Use Facebook Lead Ads.

Video 141

Video CPC Facebook Strategy 141

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. Social Media Is Still Growing.

Report 100

Report Social Media Marketing Survey 100

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn. Follow him on Twitter @matt_cooper.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

SEPTEMBER 7, 2016

This means you need to immerse yourself in your analytics dashboard. Checking the metrics and analytics of your profiles can be challenging if you don’t have a method in place. Sprout can help you streamline this process with our suite of social media analytics tools. ROI or monetary value of leads. Post reach.

Social Media 40

Social Media Strategy Content How To 40

Proactive Report

NOVEMBER 10, 2012

Consequently showing ROI is almost impossible. It could pinpoint new markets and uncover R&D insights. Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. Content marketing is the current buzzword.

Mobile 111

Mobile Reputation Social Graph Skills 111

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. What is Next for SEO in 2014?

SEO 100

SEO Adwords Small Business Google 100

Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. Daniel Lemin, President, One Good Brand.

Skills 40

Skills Reputation Influencer Press Release 40

ProBlogger

JULY 18, 2016

One of my biggest bugbears in the world of marketing are people that do not have Twitter. The geotagging tool was added to Twitter in 2014 and is a fantastic way to boost your engagement and add extra flavour to your tweet. This guest post is by Josh Sayers of Adventure Connections. Remember to geotag. You want a treat?

Engagement 20

Engagement Tips Twitter Geotagging 20

ProBlogger

JULY 18, 2016

One of my biggest bugbears in the world of marketing are people that do not have Twitter. The geotagging tool was added to Twitter in 2014 and is a fantastic way to boost your engagement and add extra flavour to your tweet. This guest post is by Josh Sayers of Adventure Connections. Remember to geotag. You want a treat?

Engagement 20

Engagement Tips Twitter Geotagging 20