Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook publishing stats. Facebook demographic stats. Facebook usage stats.

Facebook 111

Facebook CPC Marketing Advertising 111

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

Storify 216

Storify Press Release Case Study Hashtag 216

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. Data Point #1: 50% of respondents either somewhat or strongly agreed that digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.

Data 101

Data Sentiment Marketing Airlines 101

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Social media is often seen as a solution to every marketing problem. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Ignite Social Media

OCTOBER 28, 2019

Depending on your business objectives, social media marketing can wear multiple hats. Hopefully, you can add this model to your arsenal when proving the value of your brand’s social media marketing efforts. It can be used to drive brand awareness, product consideration, direct sales, and customer care.

Communities 92

Communities Class Loyalty Metrics 92

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

Influencer 94

Influencer Instagram Tips Hashtag 94

Twist Image

JANUARY 23, 2018

Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. Investors are a bit nervous, too. What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68

ProBlogger

JANUARY 1, 2014

Every time we publish a post on social media here at ProBlogger, readers comment that social media takes so much time —how can they get smarter about it? Here are the most popular URLs on ProBlogger for the last month, for Twitter: 40 Cool Things to Do with Your Posts After You Hit Publish. How to Make $30,000 a Year Blogging.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Twist Image

APRIL 24, 2015

A new dawn, where indie publishers could build new and different platforms from the mass media entities. My pedigree in this space is in the media and marketing realm. billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2 billion in the fourth quarter of 2014.

Advertising 40

Advertising Publishing Data Engineering 40

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The content published centered on their new smartphone models, IPL contests and other IPL related content. Facebook is the largest platform for the brand with a staggering 22 million fans!

Campaign 60

Campaign Hashtag Twitter Publishing 60

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” If every post you publish looks like a desperate sales ad, you might lose followers. Remember the great purge of 2014? What doesn’t feel good? When you see that number sliding back down. Knowledge is power.

Instagram 139

Instagram Policies Buy Software 139

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

JULY 24, 2015

Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter. That means specifying the analytics that PR is to use. Accessibility. Sometimes a response from the PR spokesperson is sufficient.

Team 60

Team Press Release Journal Survey 60

Buffer Social

JULY 20, 2016

The start of every day for me was Medium, I would import a story from the Buffer blog and edit it before publishing and then spending some time updating all of the tracking spreadsheets with the latest numbers, hoping for an indicator of what was working and what content should be posted tomorrow.

Tips 40

Tips Marketing Newsletter URL 40

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. Twitter Analytics are the perfect example. If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. When considering a purchase, 83% of people trust recommendations from family and friends.

Travel 40

Travel Class Social Media Hotels 40

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 trillion gigabytes to 44 trillion.[i].

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. You have self-published both of your books.

Marketing 199

Marketing Publishing Badge iPhone 199

ProBlogger

SEPTEMBER 23, 2014

You can use these emails to send a message each time you publish a new post. In 2014, Facebook reported that the average user spends 17 minutes on the site every day. Much like letting your personality shine through your writing, you also need to remember that your readers are real people and not just numbers in your analytics report.

How To 54

How To Blogger Adsense Newsletter 54

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Who are you?

Content 54

Content Metadata How To URL 54

ProBlogger

JULY 17, 2014

At the beginning of 2014, I decided to get smart about my blogging. After noticing that his market was growing in the Middle East and Asia, he decided to translate his website in Hebrew, Chinese, Japanese, and a handful of other languages using the WPML (WordPress Multi-Lingual) plugin. A client of mine runs the site BinaryOptions.com.

Travel 54

Travel Blogger Aggregator Case Study 54

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix. MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. You have self-published both of your books.

Marketing 100

Marketing Publishing Badge iPhone 100

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. You have self-published both of your books.

Marketing 100

Marketing Publishing iPhone Badge 100

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In this scenario, he argued, articles you published would receive virtually no audience, no matter how brilliant they are. And then there’s LinkedIn.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Pixlee

JANUARY 12, 2021

AI’s advanced analytics abilities can help you analyze customer intent to create effective ecommerce content that will consistently rank highly. An Invespcro article published in September 2020 found that 35% of consumers shop on sites outside their country. More Data-Driven SEO Strategies Thanks to Artificial Intelligence .

SEO 67

SEO Trends Marketing Mobile 67

agora pulse

OCTOBER 20, 2016

A lot of time, effort and yes, money is behind all of these pieces of marketing content. It is an easy jump to make then that these businesses, which are spending money on content creation , will have no problem spending money on tools if that saves them (more) time and will make them more efficient in their marketing efforts?

Publishing 60

Publishing Case Study Facebook Study 60