The Realtime Report

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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek).

Types 176
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Trending Sources

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How Appification Is Transforming The Internet

The Realtime Report

By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. This information will be processed through analytics tools as artificial intelligence (AI) becomes a growing part of app design. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111
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Realtime Marketing: How To Plan For The Moment

The Realtime Report

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? Arby’s (@Arbys) June 18, 2014.

Marketing 187