Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Revenue retention by increasing affinity and loyalty of your current customers. Google Analytics – PR Dashboard. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI.

ROI 69

ROI Case Study Health Care Insurance 69

Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Bonnie, Loyalty Marketer. Data and Analytics. Our list is an incomplete one.

Marketing 108

Marketing Diagrams Skills How To 108

Sprout Social

NOVEMBER 15, 2016

Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics. And Budweiser’s “Friends Are Waiting” Super Bowl commercial was not only featured in YouTube’s top 10 ads of 2014, but it garnered more than 10 million views in only four days.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network.

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

JULY 22, 2020

As a result, by 2014, our growth started to plateau and we felt we reached the upper limits of how successful Buffer could become with this approach. In the process of becoming a two product organization, we saw an opportunity to separate out social analytics from our main product focused on social media publishing and content planning.

Products 93

Products Small Business Team Engineering 93

Webbiquity SMM

OCTOBER 8, 2013

50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). Social Media Tools and Reviews.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. Because much of your social media interaction with brands is with brands that you ALREADY know and love (see above), I believe that social media is much more of a natural loyalty and advocacy play than it is an awareness and sales play.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. How to build a robust content program by iMedia Connection.

Brands 204

Brands SEO Press Release Engineering 204