Twist Image

AUGUST 20, 2014

It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying.

Marketing 85

Marketing Survey Advertising Mobile 85

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Fashion dominates Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Metrics 60

Metrics Brands Facebook Sample 60

Twist Image

APRIL 24, 2015

My pedigree in this space is in the media and marketing realm. billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2 billion in the fourth quarter of 2014. Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. digital marketing.

Advertising 40

Advertising Publishing Data Engineering 40

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. More on content marketing: Writing sucks, and it’s hard.

Social Media 160

Social Media Flipboard Storify Reddit 160

Keyhole.co

OCTOBER 10, 2023

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Jon Loomer

JANUARY 13, 2018

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Examples… In 2014, the news feed was updated to show fewer text updates from pages. However, I do hate when marketers react based on post type to get the most reach.

Feed 165

Feed Feedly News Facebook 165

Twist Image

MAY 5, 2017

Because of film industry shenanigans, they were denied revenue -- but they're going after it." By 2014, China's economy was already the largest in the world. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog. alistair croll.

Conference 45

Conference Film Training Statistics 45

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Twist Image

MAY 5, 2017

Because of film industry shenanigans, they were denied revenue -- but they're going after it." By 2014, China's economy was already the largest in the world. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog. alistair croll.

Conference 40

Conference Film Training Statistics 40

Sprout Social

APRIL 11, 2017

Sprout Features Mentioned in this post: Instagram analytics report. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections. A common question marketers have at this point is “how many hashtags should I use on Instagram?”

Hashtag 111

Hashtag Instagram Journal How To 111

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

OCTOBER 5, 2016

The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. Look into your web analytics.

How To 55

How To Health Care Microsoft Blogger 55

ProBlogger

JANUARY 19, 2015

Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. Now in your web analytics, the conversion is falsely attributed to Google organic search, even though Facebook was the first point of contact and crucial to the sales cycle. You must know your target market.

Social Media 20

Social Media Tips ROI Meme 20

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. — Marriott Hotels (@Marriott) December 19, 2014. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

SEPTEMBER 23, 2014

In 2014, Facebook reported that the average user spends 17 minutes on the site every day. Either you had first-hand experience and knowledge in the industry and you believed you could make a difference or you were passionate about learning something new and wanted to document your research and journey. Get on social media.

How To 54

How To Blogger Adsense Newsletter 54

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 199

Marketing Publishing iPhone Badge 199

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

ProBlogger

JULY 17, 2014

At the beginning of 2014, I decided to get smart about my blogging. After noticing that his market was growing in the Middle East and Asia, he decided to translate his website in Hebrew, Chinese, Japanese, and a handful of other languages using the WPML (WordPress Multi-Lingual) plugin. A client of mine runs the site BinaryOptions.com.

Travel 54

Travel Blogger Aggregator Case Study 54

Visually SM

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

Strategy 52

Strategy Influencer Social Media Meme 52

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

The Realtime Report

AUGUST 22, 2014

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? Arby’s (@Arbys) June 18, 2014.

Marketing 187

Marketing Sports How To Vimeo 187

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? LinkedIn first introduced the concept of the SSI back in 2014. Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. Spoiler: It’s not.). Second spoiler: Also no.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 100

Marketing Publishing Badge iPhone 100

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 100

Marketing Publishing iPhone Badge 100