Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Jon Loomer

JANUARY 13, 2018

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Examples… In 2014, the news feed was updated to show fewer text updates from pages. However, I do hate when marketers react based on post type to get the most reach.

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Feed Feedly News Facebook 165

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. The biggest demographic group is at 19%, men ages 25–34.

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CPC Facebook Marketing Advertising 111

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

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Social Media UGC Social Media Management Authentication 74

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

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Social Media Engagement Brands Airlines 112

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

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Metrics How To Discount Analytics 100

Danny WhatMough

MAY 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. Of the 32 markets assessed, there are only three where Facebook doesn’t come out on top – China, Russia and Japan….

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Social Media Statistics Social Networking Report 58

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

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Marketing Social CRM Conference Social Media 123

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

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Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

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Data Social Media Sports How To 60

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization.

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Sprout Social

APRIL 11, 2017

Sprout Features Mentioned in this post: Instagram analytics report. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections. Then Hashtagify looks for relevant related hashtags and groups them into nodes. Social media monitoring.

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Hashtag Instagram Journal How To 111

Ignite Social Media

SEPTEMBER 6, 2016

AdventuresOfMork #mutts #muttskickbutt #dogsofinstagram A photo posted by Ryan Sweeney (@ryantsweeney) on Nov 28, 2014 at 7:07am PST. Curious about the combination of all 3 animals, I looked at the group of six posts that fit the bill. Redecorating gardens is hard work. Instead, all 6 posts were about honey.

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Instagram Hashtag Sample Samples 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

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Social Media Tumblr Marketing B2B 245

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

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ProBlogger

SEPTEMBER 23, 2014

Do you have a group of people who talk to each other through your blog? In 2014, Facebook reported that the average user spends 17 minutes on the site every day. Much like letting your personality shine through your writing, you also need to remember that your readers are real people and not just numbers in your analytics report.

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How To Blogger Adsense Newsletter 54

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

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Conference Social Media SEO Marketing 196

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

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Marketing Diagrams Skills How To 108

yMarketingMatters

MARCH 30, 2014

This allows brands to target their marketing and build relationships within relevant communities. Analytics are available (Showcase Page and Company Page analytics are separate). You can feature groups on the page. You can also request a copy of the recommendations that were present as of March 4, 2014.

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LinkedIn Products Repository Real Estate 223

Hootsuite

APRIL 20, 2021

It’s time to put a theory to the test with a deep analytical dive, and a little trial and error. (My Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Of course, testing this on my own personal account alone, where my face is obviously beloved by a biased group of followers (e.g.

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Instagram Astroturfing HootSuite Sample 140

Keyhole.co

JULY 25, 2023

To achieve this, the first step is to conduct comprehensive market research. Collaboration – For example, inviting like minded people and organizations to speak alongside you, and striving to support other groups in your field. You can also use Keyhole’s social media analytics feature and gauge which platform works best for you.

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Social Media Strategy Campaign Hashtag 52

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. Spoiler: It’s not.). Second spoiler: Also no.

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HootSuite How To B2B LinkedIn 145

Ignite Social Media

DECEMBER 21, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. This post includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions.

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Retail FAQ How To Survey 97

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. companies doing business in today’s markets, don’t get to be coy. . Claim Your Headline!

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Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

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Tips Twitter How To Hashtag 100

Convince & Convert

AUGUST 11, 2015

Content Marketers continue to struggle with production and execution of high quality content. The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. See Your Content Marketing Future.

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How To Software B2B Cost 60

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. And indeed, content is king.

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Mobile Reputation Social Graph Skills 111

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

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Buffer Social

JUNE 12, 2016

These strategies are really good for consistent growth of your followers, and most of the advice you’ll read— How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers —will be variations on many of these bullet points. They looked at 1.2 Do any of these types of tweets hit home for you?

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Twitter Strategy Instagram Facebook 81

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. What is Next for SEO in 2014?

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SEO Adwords Small Business Google 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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