Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly Who is not currently on TikTok, however, are brands ! As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Brand Watch-Outs. Terms of Service. Source: [link].

Marketing 217

Marketing Authentication Trends Feed 217

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Report results to the C-suite using easy to grasp analytics that tell a story. Content Marketing content marketing content strategy media training visual'

Tips 100

Tips Content Training Marketing 100

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. The IT folks, marketing, CEOs need to think differently. In the brand space, what could be happening?

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. court case verdict that awarded damages to the family of a woman who died of ovarian cancer having used the brand’s baby powder. 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 149

Social Media Strategy Apple Analytics 149

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Twist Image

AUGUST 20, 2014

It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying.

Marketing 85

Marketing Survey Advertising Mobile 85

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. Data Point #1: 50% of respondents either somewhat or strongly agreed that digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.

Data 101

Data Sentiment Marketing Advertising 101

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It indexed over 150 million pieces of brand content. See for yourself in this side-by-side comparison.

Comparison 113

Comparison Metrics Analytics Engineering 113

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. This video humanizes the brand through the eyes (and thoughts) of the team. Embrace Heresy.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Danny WhatMough

AUGUST 22, 2014

Instagram announces new analytics features for advertisers. I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. Image credit.

Analytics 49

Analytics Instagram Meme Twitter 49

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. billion in 2019. Improve ROI.

Social Media 108

Social Media How To Metrics ROI 108

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Influencer 94

Influencer Instagram Tips Hashtag 94

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Establish your brand and build awareness.

Strategy 113

Strategy Wikimedia Marketing How To 113

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Ignite Social Media

OCTOBER 28, 2019

Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. the number of times your engagement with a customer on your social channels has resulted in a positive experience with the brand).

Communities 92

Communities Class Loyalty Metrics 92

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology? The timing was - somewhat - precarious.

iPad 100

iPad Wireless Marketing Telecommunications 100