Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. But if you start with a small investment, it won’t break the bank to test the waters. Analytics let you see which posts and platforms deliver the best results.

Social Media 97

Social Media Tips HootSuite How To 97

Viper Chill

SEPTEMBER 12, 2014

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. The Yellow Pages however, trading as Yellow Media on the stock market, were estimated to have lost around 20% of their organic search traffic. When Panda 4.0

SEO 86

SEO Google Marketing How To 86

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4% Facebook analytics tools come in handy to get insights on the best and worst time to post, days when your audience is most active, and so on.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4% Facebook analytics tools come in handy to get insights on the best and worst time to post, days when your audience is most active, and so on.

Brands 72

Brands Facebook Campaign Sports 72