Social Media Strategery

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You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. In 2014, let’s make a concerted effort to not be a slave to data. Here are 20 more.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. As a result, pricey monitoring and analytics tools will be migrating from the wish list to the approved budget. Brands know they now must create distribution strategies for that content, sometimes at a substantial cost.