article thumbnail

How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

article thumbnail

How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Second, you probably need more content.

Analytics 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

article thumbnail

You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. In 2014, let’s make a concerted effort to not be a slave to data.

Sysomos 134
article thumbnail

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. Methodology.

Metrics 60
article thumbnail

2014 Reboot: Shake Up Your Social Media – Work Smarter, Not Harder

ProBlogger

Today I wanted to give you a quick way to get a better handle on your social media activities, in about five minutes, using nothing more than your site stats (I’m using Google Analytics). An analysis. 2014 Reboot: Shake Up Your Social Media – Work Smarter, Not Harder. will give me the information I need.

article thumbnail

Time for an Update

Net-Savvy Executive

I've just updated it for the first time since 2014. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). I like the exercise of going past the obvious analysis to discover what we're missing, because opportunity hides there.

Privacy 40