article thumbnail

Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79
article thumbnail

The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Truth In Digital Advertising

Twist Image

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

article thumbnail

UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 billion) in the UK.

Mobile 142
article thumbnail

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. Some retailers, like Amazon, choose to celebrate Black Friday all season long. The Marketing-By-Not-Marketing Approach.

Campaign 156
article thumbnail

4 Brands Embracing Diversity in Their Content

Pixlee

Aerie, a sub-brand of American Eagle Outfitters, is a lingerie and lifestyle retailer that has made waves over the past several years with its inclusive advertising. The brand’s #AerieREAL campaign, which committed to stopping editing photos of its models, launched in 2014.

Brands 77
article thumbnail

Listening and acting on social signals

Jeff Esposito

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint'

Retail 41