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| | WEBBIQUITY SMM
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. billion by 2014. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Social Media Facts and Stats.
| | WEBBIQUITY SMM
FEBRUARY 7, 2012 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. We’re all hungry for data. Marketers, we’re told, need to think like publishers. hours.
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| | STEVE RUBEL
NOVEMBER 4, 2010 Digital Primetime Arrives Just in Time to Crush the Net
The following is also my column in next week's Advertising Age. Nielsen reports that 64 million people watched at least part of the World Cup online. That's a drop in the bucket by what we'll see in 2014 when Brazil hosts the event. Advertisers, not just the content community and distributors, have a significant stake in the future of Internet video. They need to be.
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