Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! Daily Unique Reach is an optimization option that’s existed since 2014. Facebook doesn’t clarify the definition of a “day.”

Facebook 97

Facebook Report Feed Feedly 97

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Jon Loomer

OCTOBER 13, 2015

I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. We want Facebook to consider a “frequency” variable. And until Facebook comes up with an answer, I was determined to tape together a temporary solution. This is a start.

How To 120

How To Facebook URL Campaign 120

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

The Realtime Report

MARCH 12, 2014

For example, the Ellen selfie from the Oscars was one topic ( Advertising Age ). Oreo Cookie (@Oreo) March 10, 2014. Social Media Campaigns #eatthetweet 3-d printing Oreo realtime marketing SXSW trending topic Twitter' If #SXSW trend would be a cookie, it would look like this #eatthetweet pic.twitter.com/wGiOaBsqIx.

Delicious 170

Delicious Trends Campaign System 170

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. And nearly 7 in 10 Americans (68%) have dislikes when it comes to the most popular social media websites, including too many advertisements, non-relevant content and more. Social Media Campaigns Bubblews social media platform social media user'

Social Networking 175

Social Networking Banking Study Notification 175

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

The Realtime Report

JULY 22, 2014

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. Privacy concerns and an abundance of advertisements are responsible for low user satisfaction in social media, according to ACSI. Climbing 4.4% Google+ has remained the same at 71.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Unmetric

JULY 17, 2016

Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. Falling Facebook Reach numbers has been keeping social media managers up for years now. With social media managers panicking, Facebook acknowledged and addressed the issue. We’ve even learned to (almost) measure ROI.

Data 60

Data Facebook Metrics Social Media Management 60

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Mobile users are primed to outpace desktop users by 2014. This should be the year that your small business becomes confident and adept at social media.

Trends 277

Trends Smart Phone Marketing Mobile 277

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Social Media 163

Social Media Skills UGC Sample 163

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Kikolani

JUNE 18, 2013

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following. PPC and Banner Advertising. Social Advertising. Press Releases.

Strategy 139

Strategy Film Marketing Press Release 139

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports. Fans: $2,058.50

CPA 113

CPA CPM Facebook Cost 113

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Mindjumpers

DECEMBER 4, 2015

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. 1 with a 14% user base).

Activities 100

Activities Social Media Film Mobile 100

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Based in the Washington, D.C.,

Marketing 100

Marketing Startup Consultant Flickr 100

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 5 Facebook , 2017. billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. — Bebe Rexha (@BebeRexha) September 23, 2014. Follow @TheFactsBook 2.

Twitter 92

Twitter How To Hashtag Types 92

Social Media Marketing

APRIL 3, 2013

Still, Facebook dominates in this space. Trends in consumer marketing are showing that consumers want less advertising and more interaction. Platforms Newsfeeder is a collection of the most creative Facebook posts from brands. Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. This year we saw brands face challenges with the Facebook Boycott, presidential election, and the most obvious of all, COVID-19. 5 Social Media Advertising Tips Heading into the Holidays. State of Paid Media Buying in 2020.

Advertising 187

Advertising Social Media Tips B2B 187

Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. — Nidge (@nlinghm) July 13, 2014. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. Huggies tells dads on Facebook that they’re bad parents. " [link].

Social Media 92

Social Media Hashtag YouTube Video 92

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. billion monthly active users. Like Pages as a Brand. Click Save.

Features 40

Features Facebook Marketing Notification 40

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Choose Advertising Platforms Wisely. Promoting businesses on social media such as Facebook and Twitter is huge these days. And what’s better than new customers?

Strategy 60

Strategy Marketing Real Estate Campaign 60

Writtent Blog

DECEMBER 21, 2014

2014 was another fast-paced year in the world of SEO. Facebook graph search is powered by Bing. In mid-2014, the search giant announced they would be giving preference to sites with “ strong HTTPs encryption “ If your site isn’t using HTTPs for security, you should probably recommend it to your IT department.

SEO 111

SEO Yahoo Engineering Research 111

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Mobile users are primed to outpace desktop users by 2014. This should be the year that your small business becomes confident and adept at social media.

Trends 100

Trends Smart Phone Marketing Mobile 100

Ignite Social Media

JUNE 1, 2016

Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors. Even well-known brands like Coca Cola focus on Facebook marketing. It’s All About Facebook.

Trends 60

Trends Social Media Strategy How To 60

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. 7 million were Millennials — the most attractive target demographic for advertisers. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

yMarketingMatters

FEBRUARY 10, 2014

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Much has changed over the last year in social media, and it will continue to change in 2014.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche (@Porsche) January 26, 2014.

Strategy 113

Strategy Automotive Campaign Social Media 113

Proactive Report

NOVEMBER 27, 2013

Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. Make it a priority for 2014. Every so often we hear that press releases are dead. However, there is ample evidence to show that the digital age has given press releases a new lease on life. Google Analytics is free.

Press Release 73

Press Release Engagement Analytics SEO 73

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40