Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Twist Image

APRIL 24, 2015

I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2 That was a tough title to write.

Advertising 40

Advertising Publishing Data Engineering 40

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Danny WhatMough

AUGUST 22, 2014

Instagram announces new analytics features for advertisers. — Monster (@Monster) August 12, 2014. Twitter is hoping to encourage celebrities to chatting by flagging when verified accounts start following each other. Slideshare has gone free , for everyone. A nice use of Yo from Monster. Do you want a new #job ?

Analytics 49

Analytics Instagram Meme Twitter 49

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Website analytics for Facebook referrals. You can use our social media analytics to measure and review your efforts.

Social Media 108

Social Media How To Metrics ROI 108

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets. TikTok is also testing a self-serve platform with a select group of advertisers. As the platform rolls out in the U.S.

Marketing 217

Marketing Authentication Trends Feed 217

The Realtime Report

APRIL 7, 2014

Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s ’s SecondSync; teams from both will join Twitter’s London office (WSJ).

News 176

News Types Nielsen Social Media 176

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Did you know: Mobile internet usage has almost doubled every year since 2009, and mobile users are projected to outpace desktop users by 2014.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. I''m a giver.

Data 101

Data Sentiment Marketing Advertising 101

Webbiquity SMM

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%. 21 Social Media Marketing and Advertising Stats and Facts.

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

AUGUST 20, 2014

They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. The CEO isn''t interested in native advertising or newspaper ads. native advertising. tv advertising. native advertising.

Marketing 85

Marketing Survey Advertising Mobile 85

Convince & Convert

MAY 5, 2012

Do you sell advertising on your website? Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. I’d love to see someone with access to more analytics data tackle it.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Jon Loomer

JANUARY 13, 2018

Examples… In 2014, the news feed was updated to show fewer text updates from pages. Far too often, we get blinded by analytics. The focus will be on Facebook advertising support. The Impact on Advertising. In a vacuum, this update shouldn’t impact your advertising efforts. Did anyone notice the irony?

Feed 165

Feed Feedly News Facebook 165

Twist Image

NOVEMBER 22, 2017

Digital marketing agencies grew with a multiple that was not comparable to traditional advertising agencies, as traditional agencies started initiating technology teams and more to keep pace. But, aren't the advertising agencies business model against the ropes these days? . Many people don't truly understand what WPP is.

Marketing 58

Marketing Apple Advertising Analytics 58

Twist Image

JANUARY 23, 2018

Maybe, but it also cares about making money and, in the long run, it knows it can ultimately charge a higher premium to advertisers if it bombards users with fewer unwanted pitches and fake news. For brands that saw Facebook as a free content/advertising publishing platform, this was problematic. advertiser. advertising.

Facebook 68

Facebook Advertising Feed Feedly 68

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Early in 2014 studies showed that it had dropped dramatically. Use your analytics. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Much as we’d love them to do that.). Be strategic.

Feed 90

Feed Feedly News Facebook 90

Sprout Social

APRIL 19, 2019

Facebook advertising stats. If you had limited funds for advertising, these three networks should be at the top of your consideration. In 2014, it was noted to be 7% while it was 14% in 2017. Facebook advertising stats. Facebook’s 2018 Q4 report reported an advertising revenue of $16.6 Facebook demographic stats.

CPC 111

CPC Facebook Marketing Advertising 111

Social Media Marketing

APRIL 3, 2013

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Facebook is making an announcement this week; speculation is that they may be announcing a Facebook phone.

Social Media 160

Social Media Flipboard Storify Reddit 160

yMarketingMatters

SEPTEMBER 23, 2016

Since Facebook overtook the app, it’s now easy to advertise on Instagram and sharing photos has become necessary to gain steady followers. It’s important to look at your analytics, this helps you find the best time to post. Demographics: 28% of adult internet users used Instagram in 2015, up from 26% in September 2014 ( Source ).

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

NOVEMBER 3, 2017

The Web Began Dying In 2014, Here's How - Andre Staltz. lean analytics. lean analytics. Tags: advertising agency. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Hugh for Mitch). Anybody interested in how technology informs us. and changes us.

YouTube 45

YouTube Analytics Google Brands 45

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Did you know: Mobile Internet usage has almost doubled every year since 2009, and mobile users are projected to outpace desktop users by 2014.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Social Media Strategery

JANUARY 20, 2014

According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.” Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content.

Social Media 104

Social Media Compete Cost Syndication 104

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Avoiding or cutting costs in areas like R&D, customer service, support and advertising. Google Analytics – PR Dashboard. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value. Value is subjective. Bounce rate.

ROI 69

ROI Case Study Health Care Insurance 69

Proactive Report

NOVEMBER 27, 2013

Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. SEO-PR used the Google Analytics URL Builder to tag the links in the three releases. Google Analytics is free. Make it a priority for 2014. Learn to add tracking parameters with Google Analytics.

Press Release 73

Press Release Engagement Analytics SEO 73

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for.

Data 60

Data Social Media Sports How To 60

Devumi

OCTOBER 24, 2014

A part of this last point is going to come from your Pinterest Analytics dashboard as you move forward. Use this to guide you at first , and then use your analytics to see how successful your timing is. This is when you establish solid ways to continually advertise your Pinterest boards. Actively promote your Pinterest boards.

Strategy 113

Strategy Wikimedia Marketing How To 113

Twist Image

MAY 5, 2017

By 2014, China's economy was already the largest in the world. lean analytics. lean analytics. Tags: advertising agency. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? It was 50% by 2011. And, candidly, doing nothing at all stresses me out. mirum blog.

Conference 45

Conference Film Training Statistics 45

Keyhole.co

OCTOBER 10, 2023

Pro-tip: If you’re delving in programmatic advertising , it’s a good idea to automate your entire brand campaigns and sentiment analysis through tools for better insights. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Twist Image

OCTOBER 30, 2013

As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. Globally, internet advertising will grow at an average of 10% a year." business solutions.

iPad 100

iPad Wireless Marketing Telecommunications 100

Twist Image

MAY 5, 2017

By 2014, China's economy was already the largest in the world. lean analytics. lean analytics. Tags: advertising agency. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? It was 50% by 2011. And, candidly, doing nothing at all stresses me out. mirum blog.

Conference 40

Conference Film Training Statistics 40

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics. Facebook Insights. And a plethora of tools that let you take a deep dive into your results.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52